Macy’s Honors National LGBTQ Pride Month - Seite 3

This year, as communities nationwide celebrate Pride, Macy’s will support more than 18 celebrations across the country where colleagues will showcase their Pride + Joy.

In addition to The Trevor Project, Macy’s will continue supporting a host of local and national LGBTQ focused organizations through corporate grants, including the Human Rights Campaign Foundation, Hetrick-Martin Institute, and PFLAG, among others. To grow efforts to drive impact through community relationships Macy’s granted new awards to organizations that are combating social injustice and promoting workforce development for the LGBTQ community, including the National Center for Transgender Equality, Out in Tech, and the Transgender Legal Defense and Education Fund.

Pride Is Always in Fashion

To help customers live boldly with Pride + Joy, select Macy’s stores nationwide and macys.com will offer a celebratory assortment of Pride-inspired merchandise within dedicated Macy’s Pride + Joy shops and via displays across the store. Rainbow patterns and bold colors abound in exclusive and curated merchandise across apparel, shoes, accessories, beauty, home and tech. Macy’s premier brands including Adidas, Betsey Johnson, Calvin Klein, COACH, Epic Threads, Havaianas, I.N.C. International Concepts, Jean Paul Gaultier, Levi’s, Martha Stewart Collection, MICHAEL Michael Kors, Steve Madden, Nautica, Original Penguin, The Phluid Project, Polo Ralph Lauren, Puma, Thirstystone, Under Armour and more, will feature unique product in celebration of Pride. Additionally, STORY at Macy’s, the year-round, all-occasion gift destination will feature Pride-inspired product from a host of small and LGBTQ owned businesses including Ash & Chess, The Phluid Project, A Tribe Called Queer and Stuzo. These products can be found at select Macy’s stores and on macys.com.

Celebrate and Sing with Pride + Joy

Macy’s hometown of New York City will come alive with vibrant celebration. In partnership with NYC Pride, Macy’s Herald Square flagship will participate in this year’s virtual Pride March. The store’s famed Broadway windows and façade will be decked out with the colors of the Progress Pride flag and will take part in the interactive virtual event showcasing highlights of the annual march. Macy’s Pride campaign will also be commemorated via curated advertising, banners and window treatments at select stores nationwide.