Yum! Brands CMO Ken Muench and Former CEO Greg Creed Share Expert Guidance to Create Impactful Marketing Campaigns in New Book, R.E.D. Marketing

The Three Ingredients of Leading Brands - Seite 3

All proceeds from R.E.D. Marketing will be donated to The Yum! Brands Foundation, which is committed to unlocking opportunity in people and in communities where they work and live. The Foundation assists employees who give back to organizations that are important to them, supports local communities through grants and volunteerism, and provides assistance for disaster recovery.

To learn more or purchase R.E.D. Marketing: The Three Ingredients of Leading Brands, visit www.redmarketingbook.com.

About the Authors

Ken Muench is the Chief Marketing Officer for Yum! Brands and co-founder of Collider Lab. In his role as Yum! CMO, Ken acts as a consultant to the brands and master aggregator of marketing discoveries for the entire company and creates repeatable models to implement in Yum! Brand markets around the world. He has 25 years of marketing and strategy experience.

Greg Creed was CEO of Yum! Brands from January 2015 until December 2019. Prior to leading Yum! Brands, he was head of Taco Bell, serving as CEO after a successful run as President and Chief Concept Officer. Working with Ken Muench, he re-energized Taco Bell with the launch of the “Live Mas” brand campaign in 2012, the reinvention of the taco with the Doritos Locos Taco and the introduction of the Cantina Bell menu. He has more than 40 years of marketing and operations experience.

About Yum! Brands

Yum! Brands, Inc., based in Louisville, Kentucky, has over 50,000 restaurants in more than 150 countries and territories, operating the Company’s brands – KFC, Pizza Hut and Taco Bell – global leaders of the chicken, pizza and Mexican-style food categories. The Company’s family of brands also includes The Habit Burger Grill, a fast-casual restaurant concept specializing in made-to-order chargrilled burgers, sandwiches and more. Yum! Brands was included on the 2021 Bloomberg Gender-Equality Index. In 2020, Yum! Brands was named to the Dow Jones Sustainability Index North America and was ranked among the top 100 Best Corporate Citizens by 3BL Media.

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