SFIO Announces 2022 Roadmap, Following Successful Year of Acquisitions and Restructuring - Seite 2

In consolidating these businesses under one division, we were able to more effectively organize their complementary resources, and focus efforts towards turning our F&B businesses into SFIO’s vehicles for entering new global markets. This year, we’re exploring expansions for Epiphany Cafe across Australia, the Philippines, Malaysia, the United Arab Emirates, and the United States. Market research, feasibility studies, and financial modeling are already underway, with pilot sites across these regions currently being selected. We are also in the process of shortlisting our master franchise partners, and developing brand conversion strategies nuanced to these new markets.

In the Philippines, we’ve partnered with FJ Prime Management, Inc. to spearhead the growth of Epiphany Cafe in the country. Similarly, we’ve established a partnership with Epiphany Ventures Corporation to grow our footprint across Malaysia. As part of these plans, we are currently in talks with key convenience store brands in Malaysia and Australia to carry Epiphany’s signature pillow-soft donuts. As for our 5-in-1 instant coffee offering, under our Gorgeous Coffee brand, we’ve already received initial orders from our partner distributors across the United States and Australia, with the United Arab Emirates and the Philippines soon to follow.

To fuel this expansion, we’ve built our Real Estate division around a series of high-yield projects, the proceeds of which we will be reinvesting in SFIO’s future growth. We ended 2021 announcing that local permits have been obtained and land development initiatives are already underway for many of our exciting and innovative township projects. In addition, we are actively exploring non-dilutive funding options for these initiatives, the details of which we will be sharing in the months to come. As we begin pre-selling and staging marketing roadshows for these projects, we will be launching a new brand around SFIO’s Real Estate division, to communicate the type of future-ready communities we aim to create—communities that embrace the best of smart city technologies, health and wellness systems, and opportunities around medical tourism.