Kornit Fashion Week London 2022

Disrupting the Ideation-to-Production Status Quo for Brands, Creators, and Consumers Alike - Seite 2

“Attendees who experience Manish Arora’s virtual reality presentation drawing a direct route from his imagination to runway collection at our opening night gala will understand how we’re transforming what fashion^X can and will be,” said Ronen Samuel, Chief Executive Officer at Kornit Digital. “Kornit is enabling the connection between the virtual world and brilliant, finished apparel, unleashing creativity in new and fascinating ways. This program offers a glimpse into a completely new experience, from the moment of inspiration to the moment a cherished garment arrives, satisfying and invigorating every creator, brand, producer, and consumer throughout the fashion value chain.”

Samuel continued, “According to a new report by McKinsey & Co., the new face of this industry is digital and on-demand – with investments in technology expected to double by 2030. Kornit embraces this potential with our leadership – from inspiration to the consumer’s door, powered by technology. We’re excited to explore these trends at Kornit Fashion Week, demonstrating the brilliance, diversity, and values of visionaries leading this transformation.”

The runway program by seasoned producer Motty Reif incorporates 12 outstanding designer collections created in days using Kornit’s on-demand production – each challenging the limits of creativity, color, and imagination. Attendees will explore the new ways Kornit is driving sustainability and efficiency in a fashion^X industry eager to overcome challenges of overproduction (30 percent) and water waste (95 percent).

The collections at Kornit Fashion Week London could not be created without Kornit’s digital production technology – accelerating creativity and unleashing the potential for unprecedented design freedom. In addition to the numerous fashion collections on display, another renowned designer, Preen by Thornton Bregazzi, will debut their “Breakfast in Bed” collection of home décor applications, also created using Kornit on-demand capabilities. To see the amazing list of designers and their fashion statements, please follow #KornitFashionWeek on LinkedIn, Twitter, and Instagram, and Kornit’s press kit with full designer bios.