Verve Group Integrates with Google Open Bidding To Improve Access and Reduce Complexity in the Global Marketplace

Verve Group Integrates with Google Open Bidding To Improve Access and Reduce Complexity in the Global Marketplace

The following news was issued by Verve Group, part of Media and Games Invest SE: Verve Group Integrates with Google Open Bidding To Improve Access and Reduce Complexity in the Global Marketplace

 

November 16, 2022 - Verve Group, an advertising technology ecosystem and a part of Media and Games Invest SE (MGI” or the “Company”, ISIN: MT0000580101; Ticker M8G; Nasdaq First North Premier Growth Market and Scale Segment Frankfurt Stock Exchange, OTCQX: MDGIF), today announced a partnership with Google on the Open Bidding platform. Verve Group is now a bidding partner for in-app inventory on Google Ad Manager, enabling app developers to access its premium demand, and giving demand partners easy access to high-quality in-app inventory and users at scale.

 

The app monetization ecosystem has seen significant progression over the past couple of years with the switch to in-app bidding, with in-app revenues growing by nearly 45% in the last two years. Open Bidding allows demand partners to compete for inventory in a single auction with real-time, server-to-server bidding. The partnership ensures publishers can connect to and access premium demand on in-app bidding platforms of their choice, while offering demand partners equal access to 100% of a publisher’s in-app inventory.

 

“Neutrality, transparency, and reliability are the core tenets of our marketplace. Google’s Open Bidding platform offers improved monetization options to publishers, and unrestricted access to high lifetime value (LTV) users to demand partners,” said Aviran Edery, SVP Marketplace at Verve Group. “Democratizing access on both sides of the advertising ecosystem is key, and we are excited to partner with Google in our efforts to build a neutral marketplace.”