Verve Group Integrates with Google Open Bidding To Improve Access and Reduce Complexity in the Global Marketplace - Seite 2

 

For global publishers, Open Bidding introduces a new point of entry to access Verve Group’s marketplace, combining the best of Google’s monetization technology with Verve Group’s robust ad serving capabilities. Demand partners will have access to a large volume of premium placements from thousands of leading apps monetizing on the Google Open Bidding platform via the Verve Marketplace. This will help demand partners diversify and scale their ad spend on both brand and performance goals, while increasing campaign reach and performance.

 

Looking ahead, app developers will also soon be able to layer their inventory with rich contextual signals through Verve Group’s proprietary privacy-first targeting solutions, which will be available to demand partners on the Verve Marketplace. This signals yet another milestone for the company as it doubles down on future-proof advertising solutions in preparation for a world without device identifiers.

 

To learn more about the integration with Google Open Bidding platform, contact Verve Group.

 

About Verve Group (www.verve.com)

Verve Group has created a more efficient and privacy-focused way to buy and monetize advertising. Verve Group is an ecosystem of demand and supply technologies fusing data, media, and technology together to deliver results and growth to both advertisers and publishers–no matter the screen or location, no matter who, what, or where a customer is. With 22 offices across the globe and with an eye on servicing forward-thinking advertising customers, Verve Group’s solutions are trusted by more than 90 of the United States’ top 100 advertisers, 4,000 publishers globally, and the world’s top demand-side platforms. Verve Group is a subsidiary of Media and Games Invest (MGI).

 

Responsible parties

The information in this release has been made public through the agency of the responsible persons at MGI set out below for publication at the time stated by MGI's news distributor EQS Newswire at the publication of this release. The responsible persons below may be contacted for further information.