Chef-Inspired U.S. Brand to Exhibit at Gulfood Show

Russo's New York Pizzeria Set on Franchise Middle East Expansion

 Classic New York Pizzeria and Upscale Coal-Fired Italian Kitchen Pizza Franchise
Concepts Target UAE, Bahrain, Saudi Arabia, Kuwait, Turkey, Africa and Egypt for
Expansion

HOUSTON, Feb. 3, 2023 /PRNewswire/ -- Chef Anthony Russo, the creative culinary mind, founder and CEO of chef-driven concepts Russo's New York Pizzeria and Russo's Coal-Fired Italian Kitchen, is attending the Gulfood Show AL Mustaqbal plaza HP-J14 Pavilion upon announcing a growth strategy to expand both brands' international footprint across the Middle East, specifically targeting the United Arab Emirates (UAE), Bahrain, Qatar, Kuwait, Turkey, Africa, and Egypt.

This bold growth phase is reflective of the brands' ever-growing presence in the region, with locations already in the UAE, Saudi Arabia and Qatar. the Russo's New York Pizzeria already in the market. The brand plans to add 30 franchise locations to the Middle East region in the next five years.

As part of this effort, Chef Anthony Russo will be meeting with interested and qualified investors while at the Gulfood 2023 food show the event will be held at the Dubai World Trade Centre and runs February 20 – 24 booth location AL Mustaqbal Plaza HP – J14 Pavilion

Additionally, Chef Anthony Russo will be hosting a Discovery Day from 2 p.m. to 5 p.m. February 25 at Nakheel Mall 447Q location. Prospective franchisees are welcome to sample Russo's Italian cuisines and authentic, New York-style pizza while touring the restaurant's old-world charm, modern design and innovative hospitality. Interested guests will need to RSVP for this event by emailing [e-mail]

"When it comes to increasing our global presence, expansion in the Middle East is quickly heating up," said Russo, who has 40 years of culinary expertise featuring fresh, homemade Italian cuisine using family recipes since 1978. "We've seen incredible development in the UAE and Saudi Arabia thus far, but the demand for family-friendly, Italian dining continues to grow. Russo's is dominating the classic pizza and Italian scene and we're thrilled to award more international business teams an opportunity to be a part of this exciting franchise growth."