IperionX & Canyon Bicycles Partner to Implement Sustainability Improvements in the Bicycle Industry Supply Chain - Seite 2

The global bicycle industry is a large, growing market with around 1.3 billion adults riding bikes, total sales of ~US$70 billion in 2021 and the market projected to grow to ~US$85 billion in 2025. Mountain bikes, gravel bikes, road bikes and hybrids, make up ~60% of global bike sales by unit, and ~70% of sales in the highly valuable European and North American markets. The high end sector of this market, the focus of Canyon’s product offering, has a very large market size of ~US$18 billion, expected to grow to ~US$30 billion in 2030¹.

The partnership between IperionX and Canyon represents another milestone in the rapidly growing, highly visible and sustainability focused global bicycle market, and complements the IperionX’s recent partnerships in the luxury goods sector.

Alison Jones, Chief Operating Officer at Canyon said:

“We’re delighted to have formed this working relationship with IperionX. Connecting IperionX to our product development and ESG teams is allowing us to identify bicycle components that can be produced using their low-cost, low-carbon, fully recycled titanium powders. This is a real breakthrough technology for us and we look forward to deploying this innovative technology in the production of more sustainable titanium for use in Canyon bicycles.”

Anastasios (Taso) Arima, CEO and Managing Director said:

“Our partnership with Canyon highlights the importance of fully circular, sustainable materials to customers with leading environmental goals. We are very pleased to be applying the patented technologies to create 100% recycled titanium parts for a leading company in a very large addressable market, and we look forward to progressing the partnership towards the extended use of titanium in bicycle production.”

About Canyon

Canyon is one of the most innovative bike brands in the world. The concept began in founder Roman Arnold’s garage and grew to be the world’s largest direct-to-customer manufacturer of road, mountain, triathlon, urban, hybrid, and electric bikes. Canyon have earnt their glowing reputation for innovation through consistently using advanced materials, thinking, and technology. The iconic Canyon design is easy to identify. Alongside being boldly competitive and ever-expanding, they are committed to making the global cycling community accessible for every rider. While Canyon partners with some of the finest athletes on the planet, their mission, ‘Inspire to Ride’, highlights how they work to promote the power of cycling to everyone.