Big Data Expo 2023

Merging Digital Technology with Culture

GUIYANG, China, May 27, 2023 /PRNewswire/ -- A news report by Huanqiu.com:

The much-awaited Big Data Expo 2023, taking place from May 26th to 28th in Guiyang, presents an array of groundbreaking technological accomplishments that are redefining the nexus of culture and technology. As digital technology such as big data, cloud computing, and AI evolve at a rapid pace, they are propelling the cultural sector into a new era of creativity and distribution, thus sparking a wealth of opportunities for cultural expansion.

Technologies that provide immersive experiences, such as xR and holographic projections, are not only transforming the way cultural products are consumed, but also how they are produced. Shenzhen Absen Optoelectronic, a leading LED display manufacturer, showcases its top-of-the-line products and innovative solutions at the Expo, enabling visitors to experience captivating visuals firsthand.

A major highlight at Absen's booth is the virtual shooting stage, which primarily employs LED display screens from Absen to produce predefined visuals, creating distinctive settings. As visitors step onto the stage, they are transported into the scene through high-tech processing, thus experiencing an immersive sensory spectacle.

Absen's virtual stage utilizes "xR" virtual shooting as the technical support to deliver an immersive experience to the audience. xR refers to extended reality, which encompasses VR (virtual reality), AR (augmented reality), and MR (mixed reality). This technology is becoming increasingly prevalent in several fields, including advertising, film production, and live commerce. One notable application is the virtual shooting studio, where LED screens and virtual shooting technology merge to digitally replicate specific "scenes". This allows actors to perform directly within an AR virtual environment, leading to significant savings in production time and cost.

Discussing the rationale for venturing into xR virtual shooting, a director of Absen stated, "xR offers a gateway to the metaverse, integrating a wide variety of virtual realities. It represents a groundbreaking technology in the film and television sector, enhancing overall industry shooting efficiency and fostering growth. Given its enormous potential, xR will also link the industry to others, including education, smart manufacturing, and energy supply. Undoubtedly, this signifies a forthcoming trend in the display industry's evolution."