Walt Disney Company, Tommy Bahama Group Inc., Paramount, Lego, NFLPA and Universal Music Among Speakers at Licensing Expo

LAS VEGAS, NV / ACCESSWIRE / June 5, 2023 / Licensing Expo, the leading global event dedicated to licensing and brand extension, sponsored by industry association Licensing International, reveals its speaker lineup for the three-day show. Sessions will feature global brands speaking to topics including building a lifestyle brand, entertainment properties fueling cultural phenomena and the future of sustainability in licensing.

Foto: Accesswire

On June 13 at 12:30 p.m., Jose Castro, Executive Vice President, Global Collaborations, EMEA Licensing and US Softlines, Paramount Consumer Products & Experiences, will lead a Case Study Panel discussing the success of entertainment phenomenon "Yellowstone" sparking the trend of "Cowboy Culture" and influencing growth in categories across fashion, lifestyle, location-based entertainment, food & beverage and more. Castro will be joined by David Chustz, Executive Vice President, Head of Global Creative, Paramount Consumer Products & Experiences; Steven Armus, Vice President, Global Partnerships & Licensing, Wrangler and Jennifer Staley, Senior Vice President, Licensing and Brand Management, Bioworld.

Foto: Accesswire

^{Jose Castro, Executive Vice President, Global Collaborations, EMEA Licensing and US Softlines, Paramount Consumer Products & Experiences}

"The Yellowstone Universe has brought fans together worldwide and inspired trends in almost every category from fashion to food … and we're just getting started. This franchise created new lines of products that fans have embraced and welcomed a number of new and amazing partners," says Jose Castro, Executive Vice President, Global Collaborations, EMEA Licensing and US Softlines, Paramount Consumer Products & Experiences.

Tommy Bahama, renowned for its bright refined island living inspired wears, is a master of lifestyle brands and creating the quintessential upscale casual lifestyle that embodies the concept of "never leaving the beach." The American multinational manufacturer will be speaking on "how to build a lifestyle brand while maintaining brand authenticity." Chrisann Furciato, Executive Vice President of Retail, Ecommerce and Licensing for Tommy Bahama, will be interviewed by Ben Roberts, EMEA Content Director for License Global, on June 14 at 11:45 a.m. in the License Global Theater.