GameSquare and Dairy MAX Expand Partnership and Launch 'Level Unlocked,' New Campaign to Reinforce How Nutrition Fuels Healthy Lifestyles Among Gamers - Seite 2

In an expanded deal between GameSquare and Dairy MAX, Level Unlocked will utilize Fourth Frame Studios' premier content and creative capabilities and ZONED Gaming's creative strategy to raise awareness for proper nutrition with youth. Dairy MAX will also be working with the media and activation solutions of GameSquare subsidiary Gaming Community Network, who launched the first Level Unlocked tournament last week as part of the overall campaign. The partnership will leverage GameSquare's aggregate social reach of 500+ million and its diverse portfolio of 1,500+ creators.

Level Unlocked builds upon a long-standing relationship between Dairy MAX and GameSquare. Dairy MAX first partnered with Complexity in March 2021 to optimize esports player performance and extend career longevity through proper nutrition. Additionally, Dairy MAX teamed up with Gaming Community Network (GCN) in October 2022 to produce the "Fuel Up to Play 60 Madden NFL 23 Open Tournament," which saw local Dallas students compete in EA SPORTS Madden NFL 23 for a chance to become an honorary Dallas Cowboys player for a day. The campaign also educated the youth gaming community on the importance of fueling their bodies properly, so they have the energy to play their game.

For more information on Level Unlocked and to start cooking dairy-friendly recipes, visit http://levelunlocked.com/.

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About GameSquare
GameSquare Holdings Inc. (NASDAQ:GAME) (TSXV:GAME) is a vertically integrated, international digital media, entertainment and technology company, which leverages an audience of over 290 million followers. GameSquare's leading audience and platform enables global brands to connect with gaming and youth culture audiences. GameSquare's end-to-end platform includes Code Red Esports Ltd., an esports talent agency serving the UK, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA., Zoned, a gaming and lifestyle marketing agency based in Los Angeles, USA, Complexity Gaming, a leading esports organization operating in the United States, Fourth Frame Studios, a multidisciplinary creative production studio, Mission Supply, a merchandise and consumer products business, Frankly Media, programmatic advertising, Stream Hatchet, leader in live gaming and esports streaming analytics, and Sideqik a social influencer marketing platform. For more information, please visit www.gamesquare.com.