GameSquare and Dairy MAX Partner to Launch UEFN World Building Map Campaign in Fortnite’s Farm Tycoon

Exciting New Experience Encourages a Nutritional Lifestyle for Youth, Seamlessly Combining Dietary Education with Engaging Gameplay Strategy

FRISCO, TX / ACCESSWIRE / April 30, 2024 / Today, GameSquare Holdings (NASDAQ:GAME)(TSXV:GAME) and Dairy MAX are proud to announce their partnership to launch the UEFN World Building Map Campaign in Fortnite's Farm Tycoon.

The Farm Tycoon experience, developed by Moonlight Studios, a GameSquare company powered by the full-service strategy and creative agency Zoned, allows players to step into the shoes of a dairy farmer, building and managing their own farm for success. From claiming plots to upgrading infrastructure, players will engage in activities that simulate real-world farm operations. Through strategic gameplay, they will earn in-game currency and experience points to enhance their farm's productivity.

Level Unlocked resonates with today's youth by promoting the inclusion of real dairy as part of a balanced diet, celebrating individuality and showcasing how dietary choices can fuel passions and interests.

"We're thrilled to collaborate with Dairy MAX and offer this unique experience to Fortnite players worldwide," says Justin Kenna, CEO of GameSquare. "Our priority is to ensure that our campaigns deliver genuine and enjoyable experiences for players while making an impact. By integrating brands like Dairy MAX seamlessly into the gaming environment, we are providing players with an engaging farm simulation that educates and entertains, while making innovative experiences at the forefront of the world-building trend."

Kicking off today, the campaign will feature notable Fortnite influencers, including Chica, SanchoWest, and TBNRFrags, who will promote the map across various platforms, driving engagement and participation.

"We are very excited to partner with GameSquare for this new experience," says Jennie McDowell, Dairy MAX Chief Strategy Officer. "GameSquare's commitment to delivering creative experiences to gamers is unparalleled, and their community of influencers boasts a cross-generational, global impact. We want youth to perform at their best. A balanced diet will unlock new levels to their full potential."

For more information, visit www.levelunlocked.gg.

About Dairy MAX:

Founded more than 40 years ago, Dairy MAX is one of the leading regional dairy councils in America - representing more than 900 dairy farmers and serving communities in eight states: Colorado, southwest Kansas, Louisiana, Montana, New Mexico, western Oklahoma, Texas and Wyoming. A nonprofit organization, Dairy MAX is part of a nationwide effort to promote American agriculture, support dairy farming and drive impact for every dairy farmer. The organization operates five audience outreach programs: business development, consumer marketing, health and wellness, industry image and relations and school marketing. For more information about Dairy MAX and its team of experts, visit DairyMAX.org. Dairy resources and delicious recipes are available at DairyDiscoveryZone.com.