Playmaker Capital Inc. Expands North American Reach with the Acquisition of Quebec Sports Media & Entertainment Group La Poche Bleue

Playmaker Capital Inc. (TSX-V: PMKR) (“Playmaker”), the digital sports media company that delivers authentic content experiences through its portfolio of sports media brands, announced today that it has acquired La Poche Bleue (“LPB”), a Quebec-based sports media and entertainment group. With the acquisition of La Poche Bleue, Playmaker is planting its flag in Quebec by adding a robust portfolio of video-podcast series as well as a diversified and expanding line of branded lifestyle and consumer products. As part of the transaction, La Poche Bleue co-founders, Maxim Lapierre and Guillaume Latendresse, and Managing Director, Louis-Philippe Dorais, will remain with the business to continue to lead its growth within Playmaker’s ecosystem of sports media and affiliate businesses.

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Playmaker Capital Inc. Acquires Quebec Sports Media & Entertainment Group La Poche Bleue (Graphic: Business Wire)

La Poche Bleue is an established Quebec sports and entertainment brand that has cultivated a strong following in the province, a region of more than nine million residents and key to Playmaker’s growing presence in Canada. With the addition of La Poche Bleue, Playmaker will unlock a net-new audience and gain immediate access to a passionate sports market to round out its regional and national hockey coverage in time for the upcoming 2023-24 NHL season.

La Poche Bleue’s collection of video podcasts includes eight shows, served in both French- and English-language, focused on the Montreal Canadiens, NHL developments, NFL fantasy football, MLB storylines, Quebec lifestyle, and more. Among the series are La Poche Bleue hosted by former Montreal Canadiens Maxim Lapierre and Guillaume Latendresse, and Game Over with former MLB pitcher and Cy Young winner Eric Gagne. In addition to its owned and operated channels, La Poche Bleue’s video-podcasts are widely distributed across Quebec. Streamed on digital platforms as well as syndicated across Quebec radio through a partnership with Cogeco Media, La Poche Bleue content engages millions of viewers and listeners daily.