Playmaker Capital Inc. Expands North American Reach with the Acquisition of Quebec Sports Media & Entertainment Group La Poche Bleue - Seite 2

La Poche Bleue immediately complements Playmaker’s Canadian sports media business, The Nation Network’s (“TNN”) suite of high-affinity web and social properties, including a top-ranked hockey fantasy website globally, Daily Faceoff, and its growing portfolio of video podcast shows. In June 2023, TNN’s collection of hockey, baseball and soccer shows generated more than two million streams across audio and video channels. La Poche Bleue’s flagship property, La Poche Bleue, produces weekly episodes and currently boasts 31,000 YouTube subscribers. Since its debut, La Poche Bleue has generated more than five million views - with an average view time of over 30-minutes - on YouTube, in addition to millions of views and downloads on other platforms including Facebook, Spotify and iTunes.

Additionally, La Poche Bleue’s line of lifestyle and consumer products is reflective of its authentic Quebec culture and highlights local businesses and community initiatives. The products are developed in collaboration with local partners and sold in stores throughout Quebec, providing numerous experiential touchpoints for La Poche Bleue fans to engage with the brand. La Poche Bleue currently sells a variety of branded spirits and ready-to-drink beverages in the SAQ, Quebec’s provincial liquor store, and numerous branded grocery items and beers at Couche-Tard, Metro and Provigo, Quebec’s province-wide grocery and convenience stores.

“We’ve made it very clear that establishing a meaningful and authentic presence in Quebec is core to our continued growth in North America,” said Jordan Gnat, Playmaker CEO. “La Poche Bleue is an incredible producer of sports content and consumer products with true fan affinity in Quebec. In addition, Maxim, Guillaume, and Louis-Philippe are consummate professionals with strong ties to the local community. Maxim and Guillaume are bonafide sports personalities who will continue to drive the brand’s entertaining and culturally relevant content offering. This marks a significant step in our North America expansion strategy and an exciting day for Playmaker as we add more great players to our team.”

“We’re very proud of the strong following that La Poche Bleue has cultivated over the past several years, and we’re excited to carry on our mission of developing and promoting Quebec products. We’re also thrilled about the opportunity to join the Playmaker team which will help us embark on this next phase of growth and expand Playmaker’s business into Quebec,” commented Maxim Lapierre and Guillaume Latendresse.