The Battery Show Announces Albemarle and PowerCo as 2023 Keynotes to Address Sustainability in Battery Resource Lifecycles

NOVI, MI / ACCESSWIRE / August 16, 2023 / The Battery Show, the largest and most comprehensive advanced battery technology event in North America (September 12-14 at the Suburban Collection Showcase in Novi, Michigan), reveals Eric Norris, President of the Lithium Global Business Unit at Albemarle and Sebastian Wolf, Chief Operating Officer of PowerCo, as keynotes for the highly anticipated annual show to focus discussion on generating sustainable battery lifecycles. 

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Addressing the state of North America's lithium supply, Eric Norris will detail how to best build logistics in the region to match the predicted growth and accelerated demand of the premium resource. Keen to bring new lithium resources online for independent lithium manufacturers, Norris presents Albemarle's successful facilitation of the essential building blocks to create reliable capacities of the critical element in the North American region. 

With the global increase of lithium specific batteries, Sebastian Wolf of PowerCo will demonstrate the case study of how PowerCo maintains output of annual unified battery cell production. Wolf emphasizes trending topics in standardization of single "unified cell" batteries for electric vehicles, the leading method leveraged at global automotive powerhouses like Volkswagen Group for EV battery production. 

"The increase in battery demand drives pressure for meeting critical materials, as bids for lithium also continue to increase," says Shamara Ray, Group Event Director, The Battery Show. "Creating sustainable methods to improve supply chains and processes surrounding battery life will better match the market reality of vehicles with optimized battery size and the future development of battery recycling." 

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The need for lithium has increased 180% since 2017, prompting manufacturers to develop creative ways to hold battery charge without driving up cost. By implementing new ways to navigate local lithium production and creating batteries that hold longer charges, organizations can procure more viable products. Conversations surrounding unique practices that are implemented by world class leaders may create more insight to creatively approach the challenges and opportunities that continue to face the evolving battery and EV supply chain.