Singing Machine Unveils New Flagship Karaoke Product for Holiday Distribution Nationwide with Costco

Fully Redesigned WiFi Streaming Karaoke Product Delivers
Best in Class Upgrades and Capabilities for In Home Use

Fort Lauderdale, FL, Sept. 11, 2023 (GLOBE NEWSWIRE) -- The Singing Machine Company, Inc. (“Singing Machine” or the “Company”) (NASDAQ: MICS) -- the worldwide leader in consumer karaoke products – today launched its fully redesigned flagship karaoke machine in partnership with Costco North America in time for the upcoming holiday season. The expanded program will provide distribution throughout Costco US locations nationwide. The sales program will also include a wider international distribution plan at Costco Clubs throughout the United Kingdom.

Gary Atkinson, the Company’s CEO, commented, “With our brand new Singing Machine Hub, we’ve fully re-imagined our flagship karaoke product. We’ve redesigned the product from the ground up to fit in a smaller, more compact footprint. With its new compact design, the Hub can be totally integrated into the family entertainment center for spontaneous daily use. This means families can now have a more joyful experience out-of-the-box and start singing almost instantly. This convenience is a compelling selling point based on consumer feedback.”

Mr. Atkinson continued, “We are constantly looking to improve our technology, with the goal of providing the most enjoyable, best-in-class karaoke experience. With this in mind, our team fully redesigned the Hub with a much more generously sized 10.1” touchscreen display to output high-definition karaoke lyrics or support HDMI output to a larger sized TV. Further, we’ve deepened the integration with our content partner, Stingray, to support the latest version of our vastly improved karaoke app.”

The new model, branded as the Singing Machine Hub, is the Company’s latest WiFi-enabled karaoke machine with significantly improved hardware and software capabilities. These upgraded capabilities offer a significantly enhanced karaoke experience for consumers of all ages.

Singing Machine prides itself for leading the industry in technology adoption, delivering what they consider a best-in-class product. This new flagship karaoke system includes the following industry-leading features:

• 5G enabled WiFi connectivity with access to extensive digital portfolio of karaoke content.
• Compatible with all music and karaoke apps, record and share performances online.
• Bluetooth for wireless digital audio streaming with compatible devices, including most entertainment theater systems for more powerful sound output.
• HDMI output to display lyrics on compatible home devices including TVs and monitors.
• Larger and improved 10.1” built-in touchscreen display.
• Music synchronized light show and optional sound effects make for customized show stopping performances.
• Subscription-based music service; includes 1 month subscription to Singing Machine Karaoke catalog with over 100,000 licensed, high-definition karaoke videos.