EQS-News

EasyMotionSkin Tec AG grows into a new dimension / General Meeting approves acquisition of milon Holding by means of a capital increase through contributions in kind - Seite 2

 

The milongroup is a leading developer and producer of high-quality, intelligent premium training equipment in the B2B segment. In addition to a large number of owner-operated gyms, its customers include around 550 physical therapy facilities and around 150 clinics and rehabilitation facilities. Under the milon umbrella brand, the Group offers a unique circuit training equipment concept, whereby the fully automatically controlled equipment is digitally networked and individually adapted to the respective user. Products for mobility training are offered under the trademark FIVE.

 

Currently, the milongroup is focused on 10 core markets, mainly in Europe. In the D-A-CH region, the market share in the premium B2B segment is around 47%. Supported by the growing fitness trend worldwide, the milongroup plans to expand into further international markets and position itself as a global provider. Corresponding sales and partner structures already exist in part and are being extended. The global market for B2B training equipment is currently estimated by experts at around USD 3 billion. With a new product line that will be launched in the coming year, the milongroup is increasingly addressing gym chains as well, thus significantly expanding its target group.

 

With the acquisition of the milongroup, EasyMotionSkin positions itself as a holistic health provider with an international focus in both the B2B and B2C segments. The unique EMS suit of EasyMotionSkin, which stimulates the muscles with low-frequency electrical impulses through patented dry electrodes, is comprehensively complemented with the training equipment of the milongroup by adding further health offers. The strong presence of milongroup in gyms and physical therapy facilities opens up considerable cross-selling potential for the existing EasyMotionSkin product range, especially when addressing end customers. A major driver of further growth will be the bundling of the digital expertise of EasyMotionSkin and the milongroup. The high degree of digitalization of the devices provides an excellent starting point for communication with the user and thus for further product offerings. In terms of international expansion, the management also sees numerous synergy effects between the milongroup and EasyMotionSkin.