YanGuFang Oatmeal Tops Sales Chart in Key Category on Douyin during the Double 11 Festival in China

SHANGHAI, China, Dec. 15, 2023 (GLOBE NEWSWIRE) -- YanGuFang International Group Co., Ltd. (the “Company” or “YanGuFang”) (Nasdaq: YGF), a health food company primarily engaged in the production, sourcing, research and development, and sales and distribution of oat and grain products across China and internationally, today announced that its oatmeal products ranked first in the “Meal Replacement Oatmeal” category and second in the “Instant Drink” category on Chinese e-commerce platform Douyin during the Double 11 online shopping festival, a nationwide online sales event held around November 11 each year.

For the first time since its debut, YanGuFang’s Germ Oatmeal was the number one seller in the “Meal Replacement Oatmeal” category on Douyin during the festival. It also secured the runner-up position in the “Instant Drink” category, which pertains to beverages created by adding water to processed food. According to Douyin’s e-commerce analytics, the YanGuFang Official Flagship Store witnessed a 34-fold year-over-year increase in Gross Merchandise Volume (GMV) during the festival.

Douyin, the Chinese counterpart to TikTok, has emerged as an important and fast-growing e-commerce channel in recent years. To capitalize on this momentum and expand its customer base, YanGuFang’s New E-Commerce Division has integrated Douyin as a key component of its sales strategy. YanGuFang debuted Germ Oatmeal on Douyin in 2022, and has since sold more than 1 million 1,080-gram cans through the platform.

Mr. Junguo He, Chairman and Chief Executive Officer of YanGuFang, commented, “We are very pleased with our sales performance on Douyin during the recent Double 11 festival. These impressive sales figures demonstrate that we have made great progress in certain targeted categories, and serve as a testament to the growing demand among Chinese consumers for nutritious food options. YanGuFang has undertaken a number of strategic initiatives to promote our products in the marketplace, and we are pleased to observe that our healthy whole-grain offerings are reaching more households.”

About YanGuFang International Group Co., Ltd.

YanGuFang is a health food company engaged in the production, sourcing, research and development, sales and distribution of natural oat and whole grain products. The Company is committed to improving human health through its research to explore the nutritional benefits of its products. The Company has developed over 80 products in its natural oat and whole grain series. For more information, please visit the Company's website at http://ir.ygfang.com/.