LifeVantage Hosts Global Kickoff Announcing “Rise ERA” Theme, New Sales Incentives and Global Expansion Dates for LV360

Hundreds of Independent Consultants host virtual watch parties to jumpstart 2024

SALT LAKE CITY, Jan. 16, 2024 (GLOBE NEWSWIRE) -- LifeVantage Corporation (Nasdaq:LFVN), a leading health and wellness company with products designed to activate optimal health processes at the cellular level, held its annual Global Kickoff on Saturday, January 13, 2024. This worldwide event featured the announcement of the Company’s “Rise ERA” theme, the unveiling of the launch date for the next phase of LV360, new sales incentives, and the launch of new Consultant tools. Consultants registered hundreds of watch parties across the globe where attendees received in-person training from their hosts and leaders, in addition to the global announcements.

“The launch of LV360 in 2023 helped to catalyze the foundational elements of our strategic transformation, laying the groundwork for long-term success,” said LifeVantage President and CEO Steve Fife. “This year is our year to ‘Rise’ from that foundation by focusing on the three fundamental keys to Consultant success: Enrolling, Retaining, and (Rank) Advancing. It’s our ‘Rise ERA’ – this calendar year will be the year we complete our international LV360 rollout and drive growth by simplifying everything to deliver on these three behaviors.” 

In his keynote speech, Fife invited Consultants to rise by imagining the possibilities ahead. He encouraged them to shed everything that isn’t serving them and focus on the basics of enrolling, retaining, and advancing, to help them reach the next step and achieve their goals.

Rise ERA Incentive and Executive Destination Trip Launched
Among the highlights demonstrating early commitment to delivering on the ERA focus was the introduction of the new Rise ERA Incentive, designed to recognize achievements in enrolling, retaining, and advancing. This Consultant incentive offers enticing lifestyle and business prizes, including shareable items like luggage and travel vouchers. Incentive prizes shift quarterly and increase in value as different ‘tracks’ are achieved, encouraging continued goal setting and incremental behaviors.

Cape Town, South Africa, including an African safari, was revealed as the first-ever Executive Destination Trip under the new Evolve Compensation Plan. Qualification criteria for this once in a lifetime trip is based on ERA behaviors and achievements through September 2024 with travel scheduled for February 2025.