TELUS report reveals majority of Canadians want regulation and ethics to guide the future of AI - Seite 2

TELUS recognizes the importance of prioritizing human values and trust in the development and usage of AI, and remains dedicated to promoting transparency, privacy, and responsible AI practices. As part of this commitment, TELUS was the first telecom company in Canada to sign ISED’s new voluntary code of conduct for generative AI, which seeks to ensure the transparent, equitable and responsible development of GenAI technology. In 2023, TELUS Wise launched its TELUS Wise Responsible AI online workshop – a free-of-charge online workshop created in partnership with the Canadian Institute for Advanced Research (CIFAR) – that helps teens to better understand the AI landscape, including what it is, what it’s capable of and, importantly, what it’s not. Additionally, TELUS was the first organization in the world to earn the ISO Privacy by Design certification for its Data for Good program.

To learn more about the AI research report and future opportunities to have your voice heard, visit telus.com/ResponsibleAI.

About TELUS

TELUS (TSX: T, NYSE: TU) is a dynamic, world-leading communications technology company with more than $20 billion in annual revenue and over 19 million customer connections spanning wireless, data, IP, voice, television, entertainment, video, and security. Our social purpose is to leverage our global-leading technology and compassion to drive social change and enable remarkable human outcomes. Our longstanding commitment to putting our customers first fuels every aspect of our business, making us a distinct leader in customer service excellence and loyalty. The numerous, sustained accolades TELUS has earned over the years from independent, industry-leading network insight firms showcase the strength and speed of TELUS’ global-leading networks, reinforcing our commitment to provide Canadians with access to superior technology that connects us to the people, resources and information that make our lives better.

Operating in 32 countries around the world, TELUS International (TSX and NYSE: TIXT) is a leading digital customer experience innovator that designs, builds, and delivers next-generation solutions, including AI and content moderation, for global and disruptive brands across strategic industry verticals, including tech and games, communications and media, eCommerce and fintech, banking, financial services and insurance, healthcare, and others.