Collective Audience Appoints AdTech Executive, Inventor and Venture Investor, Joe Zawadzki, as Chairman

NEW YORK, Feb. 08, 2024 (GLOBE NEWSWIRE) -- Collective Audience, Inc. (Nasdaq: CAUD), a leading innovator of audience-based performance advertising and media, has appointed industry veteran, Joe Zawadzki, as chairman of its board of directors.

Joe Zawadzki joins Collective Audience Board of Directors as Chairman

Zawadzki is a highly accomplished entrepreneur, operator, and venture investor with more than 25 years of leadership experience across digital advertising and media, technology, corporate governance, M&A and finance.

“Joe is recognized as a founding father and pioneer across many facets of the digital advertising industry,” stated Collective Audience CEO, Peter Bordes. “He has played a crucial role in shaping the evolution of the industry, inventing the demand-side platform category with MediaMath, and now spearheading the reinvention of the media supply chain ‘financial backbone’ with FxM.”

Zawadzki commented: “It is an incredible time of opportunity for the advertising industry. With every company a marketer, and increasingly media companies themselves, advertising has become the underlying engine of the global economy. The opportunities of tomorrow are bigger than any single company can tackle on its own. Our belief is that Collective Audience can simplify a complicated ecosystem and scale needed innovation across it. Through strategic acquisitions and corporate partnerships plus an extended network of talent, the collective can be greater than the sum of the parts. I am excited to be part of this, and excited to bring others to the cause.”

Bordes added: “As a newly traded Nasdaq company, Joe’s appointment as chairman demonstrates our commitment to infusing our senior management and governance teams with the best and brightest leadership the industry has to offer. Joe strengthens the foundation of our board, helping us foster a culture of transparency, accountability, and strategic decision-making for the benefit of our collective stakeholders."

Since the company’s recently completed merger and rebranding as Collective Audience, it has turned its focus on the rapidly expanding global AdTech market that, according to a report by Allied Market Research, is projected to grow at a CAGR of 14.7% reaching $2.9 trillion by 2031.

Joe Zawadzki Bio

Joe Zawadzki currently serves as general partner at Aperiam, a venture capital and advisory firm focused on the digital transformation of marketing and media. Aperiam’s investment approach spans the full lifecycle, from incubation to growth, with portfolio companies including ID5, TVision Insights, tvScientific, Kevel, Rembrand, and Transmit.live.