Collective Audience Appoints AdTech Executive, Inventor and Venture Investor, Joe Zawadzki, as Chairman - Seite 2

He also serves as chairman of FxM, a fintech startup that is revolutionizing how media companies drive financial efficiency through their digital media supply chain, accelerating payment to suppliers, and addressing the hidden estimated 20% “ad financing tax” that drives up costs across the media ecosystem.

Zawadzki other board memberships include serving on the board of directors of MINT, the global leader in Advertising Resource Management (ARM), and on the boards of the MMA and Interactive Advertising Bureau (IAB). He previously served on the board of the Digital & Marketing Association now a part of the Association of National Advertisers (ANA).

Zawadzki founded and served as chairman and CEO of MediaMath, the first demand-side platform that launched the programmatic/addressable era of digital marketing. Prior to MediaMath, he founded and served as chairman and president of [x+1] / Poindexter Systems, where he helped pioneer its digital marketing technology + data science platform supporting Fortune 2000 brands and agencies.

As an angel investor, Zawadzki has invested in more than 70 companies, including MOAT, IAS, Appnexus, Accordant, Beeswax, Credit Karma, Dataminr and mParticle, with a cumulative exit value of more than $10 billion.

He holds an A.B. in English from Harvard University, and served as a teaching fellow at Harvard in cosmology, set theory and the history of science.

About Collective Audience
Collective Audience provides an innovative audience-based performance advertising and media platform for brands, agencies and publishers. The company has introduced a new open, interconnected, data driven, digital advertising and media ecosystem that will uniquely eliminate many inefficiencies in the digital ad buyer and seller process for brands, agencies and publishers. It will deliver long sought-after visibility, complementary technology, and unique audience data that drives focus on performance, brand reach, traffic and transactions.

For the AdTech providers and media buyers who come onto Collective Audience’s platform, they will be able to leverage audience data as a new asset class, powered by AI as an intelligence layer to guide decision making.

To learn more, visit collectiveaudience.co.

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