Marketing Campaign Relaunches Iconic Home Warranty Brand - Seite 2

In addition to the new spots and tagline, the brand refresh includes a revitalized visual identity (logo, type, art direction, etc). Across all aspects of the launch, the goal is to help people think about warranties in a new, more positive way, and to maybe have a laugh along the way. The updated visual identity is a nod to the brand's history, where the look and feel was inspired by vintage meets modern aesthetics.

Chemistry, which serves as Frontdoor’s media, digital and social agency of record, helped create the new American Home Shield website at www.ahs.com.

Additionally, Collins said the brand has partnered with World Wrestling Entertainment to launch the campaign.

“Partnering with WWE allows us to introduce American Home Shield and the value of a home warranty to their very large and passionate fan base,” she said.

The campaign launches April 1 across broadcast, digital, and social media channels.

New Jersey Residents: The product being offered is a service contract and is separate and distinct from any product or service warranty which may be provided by the home builder or manufacturer.

About Frontdoor

Frontdoor is reimagining how homeowners maintain and repair their most valuable asset - their home. As the parent company of two leading brands, we bring over 50 years of experience in providing our members with comprehensive options to protect their homes from costly and unexpected breakdowns through our extensive network of pre-qualified professional contractors. American Home Shield, the category leader in home service plans with approximately two million members, gives homeowners budget protection and convenience, covering up to 23 essential home systems and appliances. Frontdoor is a cutting edge, one-stop-app for home repair and maintenance. Enabled by our Streem technology, the app empowers homeowners by connecting them in real time through video chat with pre-qualified experts to diagnose and solve their problems. The Frontdoor app also offers homeowners a range of other benefits including DIY tips, discounts and more. For more information about American Home Shield and Frontdoor, please visit frontdoorhome.com (soon to be frontdoor.com).