Forrester Announces 2024 B2B Return On Integration Honorees And Program Of The Year Award Winners For North America - Seite 2

• ADP, a leading global technology company providing human capital management solutions, saw an opportunity to double down on its focus on elevating the client experience through the launch of a new sales initiative. Learn more in this keynote session about how ADP’s efforts are driving both greater efficiency and experience enhancement.

“Our sales teams are laser-focused on the client experience, continuously looking for ways to enhance the offerings and implementation experience we provide,” said Neel Shah, vice president of commercial operations at ADP. “In working with Forrester, we have leveled up on our approach by building a cross-functional organization that is dialed into the client’s holistic needs. This comprehensive approach is driving efficiency and productivity and enabling us to design client offerings that are tailored to their specific needs.”

Forrester’s 2024 B2B POY winners include the following companies. Each will share their success stories on stage at B2B Summit North America:

• HCLTech — B2B Marketing Executives Award Winner. HCLTech will share its journey of how it transformed not only its brand but also its digital, employee, client, and prospect experiences.

• SheerID — Demand & Account-Based Marketing Award Winner. SheerID will discuss how a major transformation in its revenue process has fundamentally changed how sales and marketing work together.

• TE Connectivity — Portfolio Marketing Award Winner. TE Connectivity will detail its transformation from product-centric to solutions-based marketing, focusing on buyer needs and challenges.

• Splunk, a Cisco company — Partner Ecosystem Marketing Award Winner. Splunk will share how its Splunk Partnerverse program has reduced program complexity, provided digital experience transparency, and filled a gap in change management for the business.

• Border States — Revenue Operations Award Winner. Border States will outline how it built a marketing organization charter and implemented a new marketing planning process that allows marketing to be included in the company’s business planning cycle.

• Penske — Sales Award Winner. Penske will discuss the lessons it has learned in reimagining its sales rewards and target-setting methodology.

• New York Power Authority (NYPA) — Product Management Award Winner. NYPA will share how the organization transformed its product decision-making approach to allow for greater customer focus.

• Domo — Customer Engagement Award Winner. Domo will show how it centralized customer engagement to deepen customer connections, drive product adoption, influence pipeline, and increase customer advocacy.

“This year’s B2B Return On Integration Honorees and Program Of The Year Award winners are shining examples of how dedicated alignment across marketing, sales, and product functions can accelerate business growth,” said Cristina De Martini, VP and research director at Forrester. “These award-winning organizations are each executing strategies that prioritize customer needs and experiences. We look forward to having these companies share their success stories at B2B Summit North America.”