129 0 Kommentare Shopsense AI Launches Retail Media Platform for Broadcasters - Seite 2

Shopsense offers broadcasters an easy-to-integrate, no-SDK solution to activate second-screen shopping that doesn’t disrupt viewers’ lean-back experience. The platform simplifies the purchase journey by connecting audiences directly to the shoppable content they crave and letting them easily check out within the publisher’s app or e-commerce site and connect to their favorite retailers’ and brands’ loyalty programs.

When the new Shopsense-powered experience launches during the red carpet lead-up to the CMT Music Awards live broadcast, viewers will be able to visit shopcmtawards.com to browse and buy items from a curated collection of looks inspired by what they see on-screen. Beginning April 9, viewers of the CBS Sports Golazo Network will be able to seamlessly buy their favorite team-, player- and host-inspired merchandise. Shopsense will also make The Talk, CBS’s Daytime Emmy Award–winning talk show, shoppable beginning April 12, offering viewers a curated collection of fashionable looks inspired by what the hosts are wearing.

Shopsense will also soon roll out a new feature, Shopsense Lens, that lets consumers “snap and shop,” quickly and easily capturing images of products in shows they’re viewing and then instantly purchasing them directly through the publisher’s app.

About Shopsense AI

Shopsense AI unlocks new revenues for media companies like linear and streaming TV platforms by making their original content instantly shoppable within their own e-commerce sites and mobile apps. The patent-pending, enterprise SaaS solution allows consumers to easily find and purchase AI-curated collections of clothing, home goods, sports gear and other products inspired by what they see on their favorite shows, movies, sports events and livestream broadcasts. Offering a low-lift, no-SDK integration, the Shopsense platform allows publishers to quickly activate second-screen shopping experiences that keep their viewers within their own content and commerce ecosystem, driving revenue, engagement and loyalty. Visit Shopsense.ai to learn more.

About Paramount

Paramount (NASDAQ: PARA; PARAA) is a leading global media, streaming and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+ and Pluto TV. The company holds one of the industry's most extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, Paramount provides powerful capabilities in production, distribution and advertising solutions.