From the SEE Impact Report: Q&A With Alan Adams - Seite 3
As a member of the Australia Institute of Packaging, how did you contribute to the development of the Sustainable Packaging Guidelines?
Fighting food waste is a global priority for SEE through its CRYOVAC brand food packaging. For the Australia Institute of Packaging, I lead SEE's engagement on the development of new Save Food Packaging criteria. We have built a comprehensive design framework with simple, easy-to-use tools for packaging designers aimed at maximizing waste reduction from when the food is packed all the way through the supply chain and into consumer homes.
Through this process, the team has developed on-package messages for consumers regarding reducing food waste such as how to properly store the food and ways for using leftovers. Digitally connecting to consumers through packaging is powerful. Understanding and encompassing designs that fit the entire supply chain helps reduce food loss.
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SOURCE: SEE
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