Heineken Celebrates Historic Irish Pubs With Virtual Museums Launch - Seite 2

Gina O’Kelly, Director, Irish Museums Association added: “One of the most interesting aspects of collections is the stories they tell. Objects found within commercial environments, such as our heritage bars and shops, often provide fascinating insights into the daily lives of those from our recent past and their environment: they can reveal information around societal norms, trade activities, the socioeconomic landscape and development of an area, as well as local rituals and cultural practices. 

Within the Irish Museums Association, we work with many community or volunteer-led organisations that hold collections of this nature and have a deep appreciation of the significance of the objects they hold, particularly within their communities. These serve as tangible reflections of our social history and, through them, we can ground and interconnect our everyday experiences with the layered history of our surroundings, the local communities that inhabit them, and their heritage. Efforts to enhance their preservation, interpretation and display – thereby making them more publicly accessible – acknowledge their importance and are warmly welcomed.”

Editorial information:
Please find the high-resolution campaign images and video here
For more information, please contact: [e-mail]

About HEINEKEN:        

HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business.

HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY).