Boston Bound: DICK'S Sporting Goods Surprises Three Deserving Runners With Entry Bibs for the Boston Marathon

NORTHAMPTON, MA / ACCESSWIRE / April 9, 2024 / DICK'S Sporting Goods

Written by Hilary Totin

Foto: Accesswire

Originally published on DICK'S Sporting Goods Sideline Report

26.2 miles of beautiful tradition. The Boston Marathon is the oldest, and arguably the most prestigious, annual marathon in the world. Earning a Boston qualifying time is a feat many amateur runners dedicate months or even years to; however, a qualifying time is not a guaranteed entry into the historic race.

If there are more qualified applicants than the designated field size, the Boston Athletics Association (B.A.A.) sets a cutoff time. For this year's 128^th running of the Boston Marathon, presented by Bank of America, the cutoff time was 5 minutes, 29 seconds (5:29) faster than the qualifying standards, which unfortunately resulted in more than 11,000 runners being turned away. But DICK'S Sporting Goods jumped in to put three of them on the course.

DICK'S worked with its partner, the B.A.A., to identify three deserving athletes from the Boston area who have qualified but never run in the Boston Marathon and offer them race bibs, giving them the opportunity to achieve their long sought-after goal.

"These amazing runners are such great examples of our belief that sports have the power to change lives," said Vice President of Creative, Sponsorships & Entertainment at DICK'S Sporting Goods Mark Rooks. "Whether as a way to connect to the community, a mechanism for healing or a self-care practice, running has shaped these athletes into who they are today," Rooks said.

DICK'S teamed up with Front Office Sports to chronicle John Neusch, Carly Curcuru, and CJ Reuland's road to the Boston Marathon, including the moment they each learned they'd be running on April 15!

Read on to learn more about each of their journeys to Boston and what getting the chance to run in the race means to them.

THE QUEST FOR BOSTON

Inspired by his father, an avid runner, John Neusch joined his high school's cross country team. He ran his last race in 1987, and 28 years went by before Neusch raced again. "Life got busy," Neusch said. "With college, work and kids, I put running off to the side."

As his sons grew older and he retired from teaching high school history and coaching after-school sports, Neusch found time to ease back into racing. He ran his first 10K in 2016. After finishing a few half marathons, Neusch's brother encouraged him to try to qualify for the Boston Marathon. Neusch decided to take on the challenge. He ran his first marathon in 2017 but didn't qualify. "Since then, it's been my quest."

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