IHG Hotels & Resorts and NOVUM Hospitality sign agreement that doubles IHG's hotel presence in Germany, launches Holiday Inn - the niu collaboration, and debuts Garner and Candlewood Suites brands - Seite 3

Beyond the strategic advantages, the alignment of our values and principles throughout the negotiation process with IHG underscores the compatibility of our alliance. We deeply value the respect and consideration accorded to our the niu brand and eagerly anticipate the promising future that lies ahead in our joint endeavours."

Further brand details:

• Holiday Inn is an award-winning icon, voted the most trusted hotel brand in US travel. Providing leisure guests, business travellers and families with great places to stay since 1952, Holiday Inn has over 1,200 hotels globally and a further 250 properties in its pipeline.
• Holiday Inn – the niu is a collaboration anchored in distinctive design and memorable hospitality. Already renowned for its commitment to neighbourly service and individually designed hotels inspired by their location, urban art and pop-culture, the niu is a fresh brand with a strong reputation. Combining it with Holiday Inn, alongside the award-winning IHG One Rewards loyalty programme and IHG's powerful enterprise platform, will further elevate the stay experience, grow market share by reaching new leisure and business guests, and accelerate expansion into new locations.
• The first US Garner hotel opened in Seattle in late 2023 within three months of the brand being franchise-ready, and it has since launched in Japan, Mexico and Canada. With today's announcement, Garner is now franchise ready across IHG's Europe, Middle East, Asia and Africa (EMEAA) region. Garner is designed for travellers of all ages seeking a reliable, relaxed experience at an affordable price. It is becoming the leading choice for guests wanting great value stays at high–quality properties, and for owners seeking higher returns in the midscale space. IHG expects Garner to reach over 500 open hotels in the next 10 years and 1,000 hotels in the next 20 years in the US alone.
• Candlewood Suites is IHG's midscale extended stay brand, providing a casual and friendly environment with everything guests need to live, work and relax while away from home. For over 25 years, the brand has provided great value for guests, while also allowing owners to benefit from a highly efficient operating model. Candlewood Suites has a combined open and pipeline estate of over 520 hotels across the Americas.

About IHG Hotels & Resorts