Treace Announces First Annual National Bunion Day

Focus on Foot Health Issue Affecting Millions of People Includes Outreach and Education Efforts to Build Awareness, Reduce Stigma and Correct Misconceptions About This Common Bone Deformity

PONTE VEDRA, Fla., April 16, 2024 (GLOBE NEWSWIRE) -- Treace Medical Concepts, Inc. (“Treace” or the “Company”) (NasdaqGS: TMCI), a medical technology company driving a fundamental shift in the surgical treatment of bunions and related midfoot deformities through its flagship Lapiplasty and Adductoplasty Procedures, today announced the first-ever National Bunion Day in the United States. National Bunion Day is an opportunity to help more people learn about the identification and treatment of this common bone deformity in the foot, which often includes debilitating pain for millions of adults in the U.S. Approximately one in four U.S. adults alone develop the bunion deformity in their lifetime.¹

As the leader in 3D bunion correction, Treace is uniquely positioned to drive greater patient education and awareness of the Lapiplasty procedure, the #1 most commonly used 3D bunion correction procedure chosen by U.S. surgeons.² As part of National Bunion Day, Treace is sponsoring a broad-based awareness and information campaign to address misconceptions and stigma associated with bunions. The awareness campaign includes a series of new educational materials, online events, opportunities for patients to share their experiences in traditional and social media, and physician outreach. April also marks National Foot Health Awareness Month, an opportunity to set a strong foundation of bunion education and awareness. The month-long effort calls on all followers to stand up against the stigma surrounding bunions, fostering a community of support.

“Since our first surgical cases in 2015, Treace has been committed to developing innovative treatment options for patients living with bunions and other midfoot deformities, but issues in foot health and bunion treatment have remained under the radar despite the fact that they affect millions of people,” said John T. Treace, CEO and Founder of Treace. “Our establishment of National Bunion Day is a reflection of our dedication to the patient communities we serve, and the launch of our new national campaign is designed to erase the stigma and misinformation surrounding bunions and to expand our support for both patients and clinicians through our awareness and educational initiatives. The Lapiplasty 3D Bunion Correction Procedure, pioneered by Treace, is designed to minimize recovery time, provide lasting relief from bunion pain, reduce recurrence rates, and improve patient outcomes. We look forward to reaching even more people and raising awareness of the impact that effective bunion treatment can have on the quality of life for patients.”