Chow Tai Fook Jewellery Group Shines on Global Stage with Paris 100 Sponsorship, Promoting Chinese Craftsmanship to Celebrate 95 Years of Heritage - Seite 2

This momentous occasion marks a vision that sets the course for the Group's future: "To be the leading global jewellery brand that is a trusted lifetime partner for every generation".With this new vision, the Group is committed to upholding the highest standards of Chinese jewellery craftsmanship, while also passing on the beauty of Chinese art and culture to international audiences.

Chow Tai Fook Jewellery Group's Donations in Empowering and Strengthening Communities

As a testament to its commitment to support nurturing talent in sports, Chow Tai Fook Jewellery Group has specially created a 24K Pure Gold Shuttlecock Decoration for auction at this special occasion. The unique shuttlecock decoration showcases the artisan's creativity through its vivid electroformed design. When tilted at a 45-degree angle, it radiates a captivating sparkle. The decoration is elegantly showcased in a red gift box with a gold clasp bearing the auspicious Chinese character "福" symbolising "good fortune". As the clasp is turned upside down to unveil the treasure within, it beautifully represents the arrival of abundant blessings, accompanied by a subtle shimmer of gold.

The auction of the shuttlecock decoration generated RMB 120,000 in funds. The organiser will donate the proceeds to the local badminton clubs under Lin Dan, Taufik Hidayat, Peter Gade and Lee Chong Wei, to promote badminton while supporting aspiring athletes and making a meaningful and positive impact in the lives of the community at large.

Chow Tai Fook Jewellery Group's participation in Paris 100 marks a milestone in the Group's legacy of trust, innovation, and cultural preservation, reaffirming its position as a leading Chinese jeweller dedicated to upholding Chinese heritage while captivating and inspiring audiences worldwide.

Immaculate Craftsmanship Passed Down Generations - Launch of "Paris 100" Collection

Chow Tai Fook Jewellery proudly presents the "Paris 100" Collection, a tribute marking the 60th anniversary of China-France relations and the upcoming Paris 2024 Summer Olympics. This meticulously crafted collection captures the spirit of international connections fostered through the sport of badminton.

Crafted through exquisite craftsmanship inherited from years of history and heritage, the "Paris 100" Collection highlights the shared values of the two nations, focusing on the shuttlecock as a central theme. Its design artfully combines elements of the French national flag, the Eiffel Tower, and the shuttlecock itself, symbolising France's commitment to embracing its rich history, while showcasing the spirt of inclusivity and creativity in sports. Included in the collection are a 18K White Gold Diamond Necklace and a 24K Pure Gold Necklace, immaculately depicting the unique aspects and three dimensions of the shuttlecock by utilising the gold spinel technique.