Adobe Charts the Future of Creativity and AI at MAX London - Seite 2

“Adobe’s steady stream of generative AI innovations is inspiring demand across the creative community – from students to creative professionals and Fortune 500 companies,” said David Wadhwani, president, Digital Media Business at Adobe. “With the latest release of Photoshop, the new Firefly Image 3 Model and the recent launch of Express mobile apps, we’re bringing the power of AI to creators whenever and wherever they need it.”

Innovations Unveiled Across Creative Cloud at MAX London

• Photoshop: All-new Photoshop has advanced Generative Fill now with Reference Image, delivering greater control for creators and superpowers for all Photoshop users. New features like Generate Image shorten the distance between the blank page and amazing results so people at every skill level have the tools they need to jumpstart their creativity. Powered by Adobe Firefly Image 3 Foundation Model, these innovations are ushering in a new era of the world's leading image editing app with powerful generative AI capabilities deeply integrated into the workflows that creators know and love.

• Firefly: Firefly Image 3 Foundation Model will bring massive advancements to quality and control to Firefly’s foundation image model. This includes higher-quality image generations, better understanding of prompts, new levels of detail and variety, and significant improvements that enable fast creative expression and ideation. Adobe’s newest Firefly model delivers photorealistic quality like never before with better lighting, positioning, attention to detail, as well as advancements in text display. With each new foundation model, Adobe releases the technology as a beta to its creative community to give feedback and advance the outputs.

• Express: The all-new Adobe Express mobile apps are now available to all users across web and mobile, bringing features powered by Adobe Firefly generative AI directly into the hands of millions of content creators wherever they are. Features like Text to Image, Text Effects, Generative Fill and Text to Template, allow creators to instantly generate stunning images and designs, insert, remove and replace people or objects and make attention-grabbing headlines from a simple text prompt.

• InDesign: Adobe continues to bring Firefly directly into the workflows creators use every day and today Firefly Image 3 Foundation Model is also coming to InDesign with Text to Image (beta) unlocking a new era of Pro Design. Text to Image speeds up everyday print and digital publishing workflows and accelerates ideation and creation so that InDesign users can create amazing content in seconds.

New Creative Capabilities for Enterprises: Adobe recently introduced Adobe Firefly Services and Custom Models to fundamentally change how brands create and produce personalized content at scale. Additionally, enterprises can now leverage the power of Firefly Image Model 3 in the latest edition of Adobe’s Creative Cloud for Enterprise. New capabilities include Object Composites which empower creative teams to seamlessly blend products and objects into high quality generative scenes in seconds and Style Kits which help teams create templates for Firefly prompts, reference assets, common libraries and more to scale consistent generative AI content across the enterprise.