iHeartMedia and Deep Blue Sports + Entertainment Launch Women’s Sports Audio Network – The First-Ever Audio Platform Dedicated to Women’s Sports - Seite 2

This new slate will join iHeart’s growing roster of women’s voices in sports podcasting, such as Cari Champion, Erin Andrews and others. Additionally, the iHeartSports network has committed to run dedicated women’s sports reports daily across its network – servicing more than 500 broadcast stations and their digital streams throughout the country, across multiple formats.

“Women’s sports are on fire and so is audio. The timing is perfect to deliver on the massive fan excitement today and most importantly use the power of iHeart’s massive audience reach to ensure women’s sports gets the attention it deserves,” said Gayle Troberman, Chief Marketing Officer for iHeartMedia. “We all win when the athletes, the fans and the brands get to play together every day in the biggest audio arena on the planet at iHeart.”

“While women’s sports continue to break ratings and attendance records on a seemingly regular basis – it’s imperative the media marketplace and commercial investment keep pace to not just meet consumer demand, but sustain this growth market,” said Laura Correnti, Founder and CEO of Deep Blue. “By partnering with iHeartMedia, we’re unlocking the ability to immediately share more women’s sports stories with more fans while addressing the need for more discovery, visibility and scale – a common pain point for the advertising and media marketplace in this space. This partnership effectively moves the coverage of women’s sports from 15% to 90% overnight through the power of audio.”

Launching WSAN comes in close follow to Deep Blue Sports + Entertainment’s recent partnership with Axios, creating a thought leadership event series and editorial content dedicated to the business of women’s sports, focused on the economic and social impact women's sports has on individuals and global communities. The new partnership was announced on stage at Deep Blue and Axios’ Business of Women’s Sports Summit, held in New York City.

About Deep Blue
Deep Blue exists to identify, create, and influence business models and growth opportunities in emerging markets in sports and entertainment, including the firm's first vertical of focus: women's sports.

Deep Blue includes media, marketing and advertising practitioners working alongside athletes to ensure brands have a first-person perspective when building their women’s sport-focused marketing strategies and brand messaging. Led by Founder and CEO Laura Correnti, and Chief Strategy Officer, Partner, and WNBA legend Sue Bird, Deep Blue provides agency services including platform development and brand strategy, media investment, brand partnerships, ad campaign and content development, experiential marketing, league and club asset media value analysis and ancillary media / content strategy development, athlete / influencer partnerships, brand and thought leadership communications strategy, analytics and measurement framework development, and beyond.