GURU Organic Energy Enters Zero Sugar Segment With Metabolism-Boosting GURU Zero Wild Berry - Seite 2

“GURU Zero is a major R&D breakthrough for us,” said Luc Martin-Privat, PharmD, GURU's Brewmaster and Vice President of R&D and Innovation. “After years of dedicated research, we are proud to present this premium organic sugar-free energy drink with metabolism-boosting functionalities and unparalleled taste. We've triumphed in harnessing our unique zero-sugar formula to deliver a taste sensation that we believe will delight every palate. We're also working on adding more delicious flavors to complete this new zero sugar product line.”

About GURU Products
GURU energy drinks are made from a short list of plant-based active ingredients, including natural caffeine, with zero sucralose and zero aspartame. These carefully sourced ingredients are crafted into unique blends that push your body to go further and your mind to be sharper.

About GURU Organic Energy
GURU Organic Energy Corp. (TSX: GURU) is a dynamic, fast-growing beverage company that launched the world’s first natural, plant-based energy drink in 1999. The Company markets organic energy drinks in Canada and the United States through an estimated distribution network of about 25,000 points of sale, and through www.guruenergy.com and Amazon. GURU has built an inspiring brand with a clean list of organic ingredients, including natural caffeine, with zero sucralose and zero aspartame, which offer consumers Good Energy that never comes at the expense of their health. The Company is committed to achieving its mission of cleaning the energy drink industry in Canada and the United States. For more information, go to www.guruenergy.com or follow us @guruenergydrink on Instagram, @guruenergy on Facebook and @guruenergydrink on TikTok.

¹ Nielsen: 52-week period ended January 27, 2024, All Channels, Canada vs. the same period a year ago.
² SPINS data: 52-week period ended December 2, 2023.

For further information, please contact:

GURU Organic Energy Investors Carl Goyette, President and CEO Ingy Sarraf, Chief Financial Officer 514-845-4878 [e-mail]	Media Lyla Radmanovich PELICAN PR 514-845-8763 [e-mail]
Francois Kalos
[e-mail]

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