Nubank Surpasses 100 Million Customers - Seite 2

“Being customer-centric has been guiding us since the very beginning. Today, we want our customers to see themselves the way we see them: at the center of everything. In reaching this milestone, we want to focus on the real people and individual stories of empowerment and advance our mission to help improve people’s lives," emphasizes Cristina Junqueira, co-founder and Chief Growth Officer of Nubank.

A record journey to 100 million customers

Nubank was born in 2013 in Brazil with the mission to fight complexity to empower people in their daily lives by reinventing financial services, using technology to solve problems, and putting a bank in people's pockets. Betting against a general fintech trend to begin operations with savings, the company launched a credit card with no fees, with the goal to tackle the most challenging financial vertical first: lending. The other key differential is the 100% cloud-native platform, which allows for scalable growth with a low cost structure, and powers some of the fastest data processing capabilities in the industry for product design, credit and risk models, and personalization.

The company surpassed one million customers in Brazil two years after launching its first product, three years ahead of forecast and mostly through organic member-get-member dynamics. The savings account, launched in 2017, unlocked further growth by enabling a suite of products: personal loans, SME solutions, investments, and crypto. Today, the portfolio includes marketplace and insurance, among others.

Starting in 2019, Nubank began to expand internationally, in Mexico and Colombia, leveraging the unique combination of cloud-native technology, customer centricity, efficient business model, and brand love. The Mexican customer base is growing faster than Brazil at similar stages for Savings and Credit Card, and is in its journey to obtain a banking license to keep expanding its product portfolio into investments, payroll products and higher credit lines, among others. In Colombia, the company introduced its savings product earlier in the year, which already has over 500,000 customers signed into the launch list.