TD SYNNEX Launches IBM watsonx Gold 100 Program to Accelerate AI Opportunities for Partners

TD SYNNEX (NYSE:SNX) today announced the launch of their IBM watsonx Gold 100 program, which aims to recruit 100 TD SYNNEX partners and equip them to achieve IBM’S Gold-tier partner status. Gold-tier partners will leverage IBM watsonx opportunities through a combination of IBM technology and TD SYNNEX value-add capabilities.

Globally, the number of partners planning to offer AI solutions jumped 625% in just one year, according to the TD SYNNEX Direction of Technology Report. But according to IDC, 80% of partners will not fully capitalize on AI-related growth and development potential in 2024 because of the inability to identify immediate opportunities relevant to their business profile.

“When it comes to investment in AI, it can be difficult for partners to know where to start so we aim to provide not just solutions, but guidance, training and enablement to help them navigate the AI revolution successfully. This comprehensive program is one example of how our Destination AI program can help partners harness the massive opportunity for growth available through AI, including the opportunities made possible by the IBM watsonx platform,” said Sergio Farache, Executive Vice President, Strategy and Global Technology Business at TD SYNNEX.

The program will help select partners grow and maximize their AI practice with the IBM watsonx AI and data platform. It will include:

• Enablement and training to accelerate a partner’s learning journey in AI to enable full watsonx deployment.
• Business planning and sales acceleration that includes exclusive access to key IBM resources and TD SYNNEX strategy development and account planning.
• Marketing and demand generation to help leverage IBM partner assets, a robust use case library, and TD SYNNEX strategic marketing consulting.
• Expert services and pre-sales support including dedicated TD SYNNEX watsonx teams, and access to expert IBM technical resources.
• Demos including Center of Excellence resources and on-demand access to IBM learning and demo environments on IBM Cloud.

As part of this collaboration, TD SYNNEX will establish IBM watsonx Centers of Excellence in four TD SYNNEX locations in North America and Europe in 2024, where partners will be able to experience POC watsonx solutions and get personalized enablement support.