EA SPORTS FC FUTURES Announces Partnership With UNICEF and Shares Year One Impact

Today, Electronic Arts Inc. (NASDAQ: EA) announces that their EA SPORTS FC FUTURES initiative has opened up grassroots football to over 170,000* people over the course of its first year and - in a further demonstration of their commitment to growing the game for all - unveils a new comprehensive programme, Namibia Futures, in partnership with UNICEF. This multi-year partnership will use the power of football to create long-lasting social change in Namibia and beyond, reaching over 46,000 children and adolescents.

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EA SPORTS FC and UNICEF announce Namibia Futures (Photo: Business Wire)

Half of all children in Namibia face poverty, which limits social mobility opportunities, increases risk of exploitation and abuse, and means that many girls in particular are unable to complete their education. UNICEF already works with partners in the country to provide accessible interventions for girls to gain new life skills and occupational training to transform their prospects, often through the platform of sports. Through Namibia Futures, UNICEF will now reach a further 46,000 young people in Namibia, supporting them through football and games-based training to achieve their potential both on and off the pitch.

“We’re thrilled to expand the partnership between our two organizations, following over five years of successful collaboration between EA SPORTS and Soccer Aid for UNICEF,” said Andrea Hopelain, GM & SVP of Publishing, EA SPORTS. “Through this program, we hope to meaningfully impact many young lives in Namibia, using the power of football and our EA SPORTS FC platform.”

“There are 300 million adolescent girls around the world today. With the right resources, networks and opportunities, they may be the greatest group of changemakers the world has ever seen,” said Jon Sparkes, Chief Executive of the UK Committee for UNICEF (UNICEF UK). “Our new partnership with EA SPORTS FC, Namibia Futures, will support over 46,000 Namibian adolescents to build better futures both on and off the football pitch. I would like to thank EA SPORTS FC for standing by children and helping UNICEF to not only improve adolescents' physical wellbeing, but also to develop key life skills that help them transform their lives with our partnership.”