ChromaDex’s Niagen Wins Prestigious NutraIngredients EU Healthy Ageing Ingredient of the Year Award

ChromaDex Corp. (NASDAQ:CDXC), the global authority on nicotinamide adenine dinucleotide (NAD⁺) and healthy aging research, is proud to announce that its flagship ingredient, Niagen (patented nicotinamide riboside, NR), the most efficient and high-quality NAD+ booster and the active ingredient in the company’s consumer supplement, Tru Niagen, has been awarded the NutraIngredients EU Healthy Ageing Ingredient of the Year Award. This recognition underscores the significant contributions Niagen has made to the field of healthy aging and its role in supporting cellular health and healthspan.

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Niagen awarded the 2024 NutraIngredients EU Healthy Ageing Ingredient of the Year Award (Graphic: Business Wire)

Recognized globally as a benchmark for excellence, the NutraIngredients EU Awards celebrate the best innovations and cutting-edge research in the nutraceutical industry. The Healthy Ageing Ingredient of the Year Award showcases “the best the industry has to offer in tailored solutions to support consumers to remain physically and mentally healthy as they age.” On page 10 of the Award Winners’ Brochure, a panel of judges noted, “Niagen was chosen as a winner for its high-quality, unparalleled research. The judges thought its impact on cellular health and longevity is shown in reputable studies and is an applicable ingredient for the Millennial, Generation X, and Baby Boomer generations.”

“On behalf of the ChromaDex team, we are honored to receive this award for our ingredient, Niagen. We believe Niagen can extend healthspan, the amount of time we live healthy lives,” remarked Rob Fried, CEO of ChromaDex and Founder of Tru Niagen. “Our mission at Chromadex is to help solve the problem of aging through NAD augmentation and we are committed to the highest scientific and quality standards. Thank you NutraIngredients for this recognition.”

NAD⁺ is an essential coenzyme that plays a vital role in cellular functions, including mitochondrial function, cellular energy production, and DNA repair. Research has shown that reversing NAD⁺ depletion has positive effects on inflammation, and many common age-related health conditions such as Parkinson’s disease, heart failure, chronic kidney disease, and autoimmune diseases, among others.