Nokia appoints Jerri DeVard as Executive Vice President and Chief Marketing Officer
Nokia Corporation
Stock exchange release
November 24, 2010 at 16.00 (CET +1)
Espoo, Finland - Nokia has appointed Ms Jerri DeVard as Executive Vice President
and Chief Marketing Officer (CMO), a new role that comes into effect as of
January 1, 2011. DeVard will join Nokia´s Group Executive Board, reporting to
Niklas Savander, Executive Vice President and head of Nokia´s Markets unit.
The newly formed Marketing and Communications organization under the CMO will
bring together all of Nokia´s Marketing, Brand Management, Communications and
selected Industry collaboration activities.
Says Nokia CEO Stephen Elop: "I am delighted to welcome Jerri to the Nokia team.
Her experience and proven track record from a wide range of consumer businesses
will be a great boost to increasing consumer focus and will bring fresh thinking
as we strive for a clearer value proposition for our consumers and continue to
build the Nokia brand."
Says head of Nokia´s Markets unit, Niklas Savander: "With Jerri at the helm, we
expect the integrated marketing and communications activities to increase the
impact of our communications and engagement with consumers and other
stakeholders across the industry and across the globe."
DeVard brings with her more than 25 years of marketing experience across leading
consumer brands, including Verizon, Citigroup, Revlon, Harrah´s Entertainment
and the Pillsbury Company. Her expertise encompasses brand management and multi-
cultural marketing, with a strong foundation on direct marketing and e-commerce.
She has provided counsel not only to blue-chip companies, but also applied her
experience in fund-raising efforts as part of the Barack Obama presidential
campaign. More recently, DeVard has founded her own marketing group that
provides advice and counsel to major consumer product companies.
CV and photo of Ms Jerri DeVard will be available at
http://www.nokia.com/press/media_resources/press-kits
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At Nokia, we are committed to connecting people. We combine advanced technology
with personalized services that enable people to stay close to what matters to
them. Every day, more than 1.3 billion people connect to one another with a
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