Sponsors Continue Their Support of Scotiabank Nuit Blanche - Seite 4

"We are thrilled to show off the artistic side of fashion through our sponsorship of Scotiabank Nuit Blanche," said Emily Scarlett, Communication & Press Department, H&M, Hennes & Mauritz AB. "In addition to this, we hope to generate greater awareness of our Garment Collecting initiative as a means to create a more sustainable fashion future collaboratively with our customers."

Renova
Back for a second year, Renova is sponsoring the interactive installation The Garden of Renova created by Luigi Ferrara, Dean of the Centre for Arts & Design at George Brown College. The installation draws inspiration from sacred spaces and takes the public through a journey that evokes a garden of earthly delights. Renova coloured bathroom tissues are used as "Systemateks" building blocks to create an environment the public can explore. Location: Osgoode Rotunda, 361 University Ave.

"We are very excited to take part in Scotiabank Nuit Blanche once again, and to celebrate creativity and joy through the arts with the city of Toronto," said Paulo Pereira da Silva, President, Renova. "With the installation built entirely out of Renova product, we hope that people will find a little more excitement and colour in their everyday lives."

Subaru
For their second year as a sponsor, Subaru is presenting, Wild Air Vision Electro by Canadian artists Gene Pendon and Marisa Gallemit. The artists will transform a Subaru Outback and Legacy vehicles -- one with painting and the other with sculpture -- re-interpreting the exterior of the vehicles. Harmonizing Eyesight Technology and the spirit of adventure, the vehicles showcase the relationship between the outdoors and the engineered. After 12 hours the piece will reveal the quest for exploration and the way to the future. Location: Bobbie Rosenfeld Park, 280 Bremner Blvd.

"Subaru is proud to participate in Scotiabank Nuit Blanche. It truly is about the live artistic experience for us," said Tara Willis, Manager, Advertising, Subaru Canada Inc. "We are very excited to see how our products, treated as blank canvases, can develop into art over the course of a night."

Toronto Hydro
Also back for a second year, Toronto Hydro's contribution to the event is Solar Dehydrator created by José Andrés Mora. This design of a repurposed fridge was chosen by voters from a contest facilitated by Toronto Hydro in support of their Fridge and Freezer Pickup program. Inspired by the refrigerator's insulation, Mora was able to keep a temperature controlled environment and create a solar dehydrator. This is something usually created from scratch, but Mora hopes that more people will adapt this method of repurposing. Location: Roundhouse Park, 255 Bremner Blvd.

"Again this year, we are honoured to power this world-renowned event, build a better city and contribute to promoting contemporary art in Toronto," said Anthony Haines, President and CEO, Toronto Hydro.

Media contact:
Anastasia Saradoc
Economic Development and Culture, City of Toronto
416-392-8123
[e-mail]