SENSIO Update On 3DGO!(TM) Growth Plan - Seite 3

"Only a few months ago, before our full deployment with LG, 3DGO!™'s total addressable market represented barely 2.5M 3DTVs in North America. After the launch with Samsung this Fall, this number will reach more than 10.5M 3DTVs, a very significant market to work with in order to generate strong growth in terms of users and rentals", said Mr. Routhier. "While 3D is no longer the hot feature of TVs sold in North America, it is still very present with more than 2M new 3D capable TVs expected to be sold in the region in 2015 according to Display Search. Our promise to new and existing 3DTV owners across North America is that they will have an easy access to our premium store and this is what our platform initiative is all about. Now that we've reached a critical mass in terms of potential 3DTVs, it is now time to begin more widespread marketing efforts in order to build the awareness of 3DGO!™ in the region."

MARKETING - BUILDING 3DGO!™'S AWARENESS

In order to build the awareness of 3DGO!™ to 3DTV owners in North America, SENSIO has begun working with its studio and consumer electronic partners on various joint marketing efforts. On the studio side, the purpose of these efforts is to reach out to 3D movie fans in order to inform them of the availability of these titles in 3D on 3DGO!™. The first two such announcements have been done recently on the "SpongeBob SquarePants Movie" Facebook page for the movie "Sponge Bob - Sponge Out of Water" and on the "Star Trek Movie" Facebook page for the movie "Star Trek - Into Darkness". These two pages have respectively 849K and 3.29M likes, providing significant exposure for 3DGO!™. SENSIO has already begun discussions in order to expand these awareness efforts to more movies (including the new 3D trailers program), to more studios and to more platforms.

For their part, the joint efforts with consumer electronics partners aim at raising awareness of the availability of 3DGO!™ to their smart 3DTV owners. Numerous such initiatives have been implemented with LG such as 3DGO!™ banner-adds in the LG Store and trailers of 3DGO!™ movies in the 3D section of the LG store. These efforts have contributed to the strong performance of the 3DGO!™ app which has become the 27^th most downloaded app of all times on all LG smart TV's (2D and 3D) in only a few months and by being only available on 3DTVs. SENSIO plans on expanding the same efforts to more manufacturer and to add new initiatives as well.