GovDelivery Announces 2016 Digital Strategy & Impact Award Winners - Seite 3

Winners:

• City of Oakland Economic & Workforce Development Department: Recognized for enhancing digital communications and design and doubling its audience, which now receives important information on inclusive economic development, equity, arts and culture.
• Alabama Department of Conservation and Natural Resources: Starting with few subscribers to their communications, the Alabama Department of Conservation and Natural Resources used strategic digital communications to reach an audience of over 400,000 citizens.   

VA Center for Health Equity Research and Promotion (CHERP): By using detailed analytics on its communications tactics, CHERP was able to grow its subscribers by nearly 4,000 percent. The new traffic brought more engagement with the work and greatly contributed to enhancing outcomes.

U.K. Winner: U.K. Space Agency: Recognized for raising public awareness of astronaut Tim Peake's mission to the International Space Station and inspiring a new generation of STEM (science, technology, engineering and math) students. With new digital platforms, including a series of e-bulletins and a microsite dedicated to learning resources, the campaign engaged around 10,000 schools and over a million young people, giving them a chance to explore career prospects in STEM fields.

Improved Citizen Involvement: Recognizing organizations achieving significant success in increasing community contributions with their digital strategy.

Winners:

• City of Sacramento Volunteer Program: Through the use of strategic digital communications, the program was able to increase volunteer hours by 29,420 hours with an estimated value of $693,135 in donated services.
• Minnesota Department of Human Services Office of Inspector General: By creating a new way to post important documents for citizens on programs it licenses, including licensing actions and maltreatment investigations, the department increased citizen awareness and drove new traffic to the website.
• U.S. Department of Agriculture: The USDA's National Resources Conservation Service (NRCS) advanced a citizen-centric culture with two new innovative and efficient IT solutions: an online portal for farmers, ranchers and private landowners and a service developed to validate identity for the new portal.
• U.K. Winner: Foreign and Commonwealth Office: Ahead of the 2015 General Election, just 106,000 overseas British citizens were registered to vote. The Electoral Commission set an ambitious target to more than double the number of registered overseas voters in advance of the EU referendum. With a targeted and multi-channel global communications campaign, the Foreign and Commonwealth Office leveraged digital channels and monitored metrics for continual optimization, supporting the Electoral Commission to get 258,246 British expats to register online between January 2016 and the registration deadline - a 114 percent increase on 2015 figures.

Promoted & Transformed Services: Recognizing organizations achieving significant success via digital services as a part of their citizen experience-focused digital strategy.