RedPoint Global

aggity and RedPoint Global Partner to Deliver Highly Personalised, Cross-Channel Campaigns

aggity and RedPoint Global Partner to Deliver Highly Personalised, Cross-Channel Campaigns

New Partnership Brings RedPoint's Market-Leading Customer Engagement Technology to
Spain, Portugal and Mexico

WELLESLEY HILLS, Mass. and BARCELONA, Spain - June 26, 2017 - RedPoint Global, a leading provider of data management and customer engagement technology, today announced a strategic partnership with global consulting firm aggity to deliver intelligent cross-channel campaigns throughout Spain, Portugal and Mexico. The partnership will meet the growing marketing technology needs of the respective markets. As part of their agreement, aggity will provide customer engagement services using the RedPoint Customer Engagement Hub(TM) solution, which combines the power of RedPoint's market-leading customer data platform to create rich, dynamic unified customer profiles with its real-time customer interaction platform that intelligently optimises customer engagement across all touchpoints and enterprise business functions.

With RedPoint, enterprises have a hub for connecting all their customer data, driving real-time decisions and intelligently orchestrating engagement with their customers. RedPoint was recently recognised in the Gartner Magic Quadrant for Digital Marketing Hubs, which evaluated the RedPoint Customer Engagement Hub.[¹] The RedPoint Customer Engagement Hub is an evolutionary step designed to help organisations improve customer engagement as a means of sustaining profitable revenue growth.

"Enterprises are increasingly looking to optimise customer engagement across all touchpoints and enterprise business functions, and RedPoint's leading Customer Enagement Hub more than meets this need," said aggity President and CEO Oscar Pierre. "Our clients are always looking for the best technologies, and partnering with a customer engagement technology leader like RedPoint will help us deliver on our promise to provide exceptional cross-channel marketing services."

In a recent report, Ovum Research Analyst Mila D'Antonio noted, "The company's (RedPoint) open ecosystem gives customers the opportunity to leverage existing investments in customer engagement systems, while incorporating new and emerging technologies. Also, its expertise in data management from the C-level down has worked in its favor for building a data-driven technology that intelligently orchestrates next best actions and connects customer and enterprise insights to better understand customer journeys."[²]