Chinese Seaside Resort Destination Sanya Promotes Its Charm in London

The 2017 Sanya Celebration joins hands with Miss World to invite local attendees to visit Sanya

LONDON, Aug. 22, 2017 /PRNewswire/ -- The 2017 Sanya Celebration (the "Celebration"), an international tourism promotional event themed "A Romantic Invitation to Beautiful Sanya", organised by Sanya Municipal People's Government, a coastal city in China's Hainan province, was held in London, England, on August 21. The most compelling characteristics of the city as a tropical coastal destination were highlighted to each of the guests participating in the event. The event served to extend an invitation to travellers from the UK, welcoming them to visit China's popular seaside vacation destination. The promotional meeting was warmly received by the British side, with almost 200 guests in attendance, including Miss World Ltd chairwoman Julia Morley, Miss World 2016 Stephanie Del Valle, BBC Senior Vice President Richard Pattinson, Queen of England's Deputy Lieutenant of Greater London Thomas Chan, Spark International co-founder David King and China Southern Airlines' London Office general manager Zhou Tieying, among other representatives from the British tourism industry and journalists from the country's authoritative media outlets.

The Celebration impressed Londoners with extraordinary local elements and in partnership with Miss World

The roadshow started with a singing and dancing performance put on by performers from Hainan province's Li and Miao minority nationalities. The amazing melodies and lyrics made the attendees yearn for the beautiful coastal scenery of Sanya. In the exhibit area, elements of Sanya were displayed everywhere with a photo exhibition, a food tasting event, a culture display of the local Li nationality and experiences of the local natural scenery via VR glasses, making the attendees feel like being in the seaside city. Miss World 2016 Stephanie Del Valle interacted enthusiastically with the attendees, welcoming them to gather at the 2017 Miss World Final in Sanya.

Nora Robert, a Londoner who attended the event and expressed a keen interest in Sanya's appeal as an ideal tropical destination, noted, "Sanya has breath-taking sights and unique folk culture, especially the ethnic dances. I'm looking forward to visiting the tropical city during the 2017 Miss World Final."

Sanya's executive vice mayor Bao Jian said at the event, "As one of the best cities to live in China and one of the Chinese cities with the highest air quality, Sanya has been hailed as 'a city that establishes a reputation around the world for its extraordinary sunshine and air quality'. Over the past few years, the city has been committed to transforming itself into an international tropical seaside destination that is very suitable for both leisure vacation and living by refreshing the urban landscape through integration of its mountains, rivers and the sea. Sanya has also become an open international city that has engaged in friendly collaborations and exchanges with over 40 countries and regions worldwide while building sister city relationships with 13 cities around the world. Last year, Sanya established a sister city relationship with Blackpool, UK, in a move to promote exchanges and other collaborative activities between the two cities across several sectors, including commerce, culture, art and tourism. The Celebration held today provides a platform through which travellers from the UK can develop an understanding of the city. More travellers from the country are encouraged to visit the amazing destination with extraordinary tourism resources and experience the city's unique landscape and culture."