Chinese Seaside Resort Destination Sanya Promotes Its Charm in London - Seite 2

Mr. Chan stated, "Sanya is one of the world's most sought-after travel destinations for British people. The promotional meeting has presented the city's unique charm as a tropical seaside resort, allowing local attendees to have a better understanding of the city. More travellers from the UK are encouraged to come and visit Sanya. I also look forward to facilitating the collaborations and exchanges between Sanya and London across tourism and culture sectors."

An all-dimensional and multi-perspective promotional approach leads to positive feedback from local attendees 

A promotional meeting themed "A Romantic Invitation to Beautiful Sanya" was held during the Celebration, with representatives from British tourism service providers, travel agencies and travel-focused media outlets in attendance. The event was set up with facilities combining the classic British style with the unique elements of Sanya, consolidating the city's brand image as a prime international tropical seaside vacation destination. The promotional meeting was strongly supported by the Embassy of the People's Republic of China in the United Kingdom of Great Britain and Northern Ireland, British travel agencies, British mainstream media and China Chamber of Commerce.

With a focus on integrated marketing, the promotional meeting introduced Sanya's natural resources, established hotels, MICE (meeting, incentive, convention and exhibition) events, airlines and routes as well as a variety of tourism services. During the event, Sanya Tourism Development Commission researcher Tang Sixian vividly gave an illustrated presentation on Sanya and interacted well with attendees, allowing participants to increase awareness of the coastal city in a joyful environment. Miss World Ltd spokesperson STEVE extended an invitation to attendees by telling his personal living experience in Sanya, welcoming them to visit the seaside vacation destination. Subsequently, hotels, airlines and the MICE industry executives each took turns in welcoming tourists from the UK and around the world to the tropical city with the highest standards, best services and best reception capabilities in their respective fields. Enthusiasm and hospitality of Sanya's citizenry demonstrated via the presentation by the delegation from Sanya made a deep impression on all the attendees.