Carmila

Financial information as at 31 March 2019 - Seite 2

The Rennes-Cesson extension works are in full swing for delivery scheduled in November 2019. The site is favourably located at the entrance to the city and the extension will add 32 units to the shopping centre which will have 67 units upon completion. Almost 80% of the leasable area has already been let.

The works to extend the Nice Lingostière shopping centre are underway with the recent delivery of the first phase of the underground car park. This will enable the extension works on the existing parking lot to be started. Once the project is completed, this shopping centre will bring together around one hundred brands over a total leasable area of 20,000 m². To date, 83% of the leasable area has been let. This development aims to make the long established Nice Lingostière commercial centre a major hub in the Côte d’Azur's economic capital. Planned opening: second semester of 2020.

During the first quarter of 2019, a project to restructure the Bourg-en-Bresse shopping centre was launched. Next October, the site will welcome Go Sport and Jouet Club and its overall theme will be the colours of the “Air de Famille” (family resemblances) design concept. In line with Carmila's strategy and expertise, this project will increase the appeal of this local centre which has a firm foothold in a medium-sized area.

The ramping up of local digital marketing continues and its local roll-out is accelerating

The number of local marketing events carried out at all centres is increasing and the 2019 target of 450 activities per month was achieved over the first quarter of 2019, demonstrating the ability of Carmila teams, both centrally and locally, to deploy digital tools quickly and effectively in order to reinforce retailers' business activity.

The number of contacts in the local databases exceeds 2 million and stands at 2.25 million (+15% vs December 2018), providing retailers with local access to increasingly detailed information on each centre's customer base. The partnership with Google provides local information in addition to these databases and enhance the impact of the tools and their ability to reach an increasingly relevant local target audience.

The strategy of brand content from “ambassador-customers” in centres is intensifying. Following five test centres in 2018, 11 local micro-influencers in France and Italy are already producing high quality content promoting news about the centres and retailers to their local communities.