Brands Must Alleviate Concerns around Technology in the Home to Win Consumer Trust - Seite 3

With people spending more time at home than ever before, brands need to act now to better understand the opportunities. The multi-disciplinary team at Accenture’s The Dock, working with Accenture Research and Fjord analyzed the insights to develop eight mindsets that help explain behavior in the future home. The full report can be read here.

Methodology

The research was undertaken by Accenture’s The Dock and Accenture Research, in partnership with Fjord, Accenture Interactive’s design and innovation consultancy, between November and December 2018. Over 6,000 people, in 13 countries (United States, Brazil, United Kingdom, Sweden, Denmark, France, Germany, Italy, Spain, China, India, Japan and Australia) were surveyed. Respondents represented different age and demographic groups including single people, couples and families with children.

The team also conducted two, week-long DScout studies with 40 participants in United States, United Kingdom and Germany between July and August 2018. Using a contextual enquiry approach, participants combined the use of video, photography and diary-style reportage to gather an understanding of their approach to home life and their behaviors, needs and relationships with technology at home.

About Accenture

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 477,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.

The Dock is Accenture’s flagship R&D and Global Innovation Centre based in Dublin, Ireland where design, business and technology come together under one roof. The Dock is home to a diverse team of 300 creative problem-solvers made up of highly talented experts in design, engineering, artificial intelligence and IoT. The multi-disciplinary team at The Dock research, incubate, prototype and pilot digital and emerging technologies together with clients and partners to pioneer new ways to fulfill human needs using emerging technology. To learn more follow us @AccentureDock and visit accenture.com/thedock.

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