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Wirecard transforms shopping experience with unique Smart Mirror (VIDEO)

Nachrichtenagentur: news aktuell
16.07.2019, 09:40  |  426   |   |   
Aschheim (Munich) (ots) -

- Querverweis: Video ist abrufbar unter: -

Wirecard Labs prototype is the first mirror to integrate ordering
and payment options Customers enjoy a fully personalized digital
shopping experience including tailored recommendations, availability
information and online ordering option Advantages for merchants
include cross- and up-selling opportunities and improved alignment
with customer needs

Wirecard, the global innovation leader for digital financial
technology, is once again pushing the boundaries of the shopping
experience with its new prototype of a Smart Mirror, developed by
Wirecard's Innovation Lab. It is Germany's first intelligent mirror
through which consumers can also pay.

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The unique offering offers a completely new customer journey
in-store by enabling customers to access a wide range of information
directly through the mirror: Alternative sizes, different colors,
matching products - everything appears on the mirror's display. If
the consumer clicks on "purchase" and scans a QR code, the payment is
triggered. This eliminates the need to search for alternative sizes
and colors and avoids long lines at the checkout. The goods can also
be picked up afterwards or delivered home.

Jörn Leogrande, EVP Wirecard Labs, said, "The shopping experience
is made unique by the buying process on the Smart Mirror: it offers
individual recommendations and the possibility to request other
colors or sizes without leaving the changing room. This concept is
not only appealing to customers, but also offers merchants many
benefits from additional sales opportunities. One of the key features
is the easy and fully digital checkout, which can be done with the
customer's own device - no need to queue or take out their credit or
loyalty cards."

The mirror is particularly relevant for fashion retailers, but can
also work as a sales assistance tool in any retail outlet. Due to the
unique feature set, it enables stores that want to provide a seamless
shopping and checkout experience to differentiate themselves from the

Merchants also have the opportunity to tailor the feature set to
meet their needs for example to maintain their preferred level of
consumer interaction and to support Unified Commerce by fully
integrating all channels such as offering options to order and pay
for their items in-store and have them delivered home. In addition
they can integrate surveys, targeted discounts as well as options to
share on social media.

Watch the new shopping experience in this video:

About Wirecard:

Wirecard (GER:WDI) is one of the world's fastest growing digital
platforms in the area of financial commerce. We provide both business
customers and consumers with a constantly expanding ecosystem of
real-time value-added services built around innovative digital
payments by using an integrated B2B2C approach. This ecosystem
concentrates on the areas payment & risk, retail & transaction
banking, loyalty & couponing, data analytics & conversion rate
enhancement in all sales channels (online, mobile, ePOS). Wirecard
operates regulated financial institutions in several key markets and
holds issuing and acquiring licenses from all major payment and card
networks. Wirecard AG is listed on the Frankfurt Stock Exchange (DAX
and TecDAX, ISIN DE0007472060). Visit us on, follow
us on Twitter @wirecard and on Facebook @wirecardgroup.

Originaltext: Wirecard AG
digital press kits:
press kits via RSS:
ISIN: DE0007472060

Wirecard media contact:
Wirecard AG
Jana Tilz
Tel.: +49 (0) 89 4424 1363
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