VRANKEN-POMMERY MONOPOLE

2019 REVENUE - 2019 revenue: €274.6 million - Seite 2

International markets remained buoyant and the share of exports continued to increase, reaching 57% of customer sales in 2019, compared with 43% for France.

These trends bear out the group’s strategy of moving towards an increasingly premium positioning with strong international expansion.

                  ·Champagne

In the French off trade, while classed as a luxury product champagne is above all a product for celebrations and impulse buying. As with other products in this category, the EGalim act hurt champagne sales throughout the year. The removal of the usual promotions disoriented consumers, who sharply reduced the impulse purchases to which they had become accustomed for more than a decade.

Sales to other segments, including French restaurants, remained strong despite the impact of strikes on tourism and travel. The prestigious positioning of the Champagne Pommery & Greno international brand ensured that its sales increased slightly, with considerable growth for the Louise super premium vintage.

                                                
                  ·Provence and Camargue wines

The almost 11% increase in wine revenue was driven by strong growth in the Sable de Camargue gris wines. Pink Flamingo, an organic wine produced from a single vineyard, is one of our group's most powerful growth drivers, seeing volumes increase by nearly 20% in 2019.
The vineyard's extensive capacity secures the development of the Pink Flamingo brand, which continues to extend its customer base.

Our Provence wines continued to broaden their footprint. The implementation of a new vinification cellar using amphorae will ensure sophistication for the Chapelle-Gordonne wines, which are all produced in the outstanding Pierrefeu terroir.

                  ·Port Sparking Wines and other

Like champagne, port was affected by the introduction in 2019 of the EGalim Act in French supermarkets and hypermarkets. Port sales outside this segment were steady or, in the case of restaurants, increased.