Nickelodeon Greenlights Side Hustle, Brand-New Live-Action Series Starring Social Media Sensations Annie LeBlanc and Jayden Bartels
Nickelodeon today announced the greenlight of Side Hustle, a brand-new live-action buddy comedy starring social media sensations and real-life best friends, Annie LeBlanc and Jayden Bartels. The multi-camera series centers on best friends, Lex (LeBlanc) and Presley (Bartels), who have to create a business fast after inadvertently destroying their neighbor’s car. Created and executive produced by Dave Malkoff (Henry Danger, Sam & Cat, Victorious) and shot in front of a live studio audience, Side Hustle (13 half-hour episodes) will begin production in Los Angeles this March and premiere later this year on Nickelodeon.
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Social media sensations Jayden Bartels and Annie LeBlanc will star in Nickelodeon's brand-new live-action buddy comedy series, Side Hustle, premiering later this year. (Photo: Business Wire)
“Annie and Jayden are two massively talented stars who kids adore, and we think our audience is going to love seeing them in their own show on Nick,” said Shauna Phelan, Senior Vice President, Live-Action Scripted Content. “Side Hustle is a new take on the classic buddy comedy, full of wild and hilarious adventures for our unique cast of characters.”
Lex, Presley and their quirky friend Munchy (Isaiah Crews) find themselves in a sticky situation after an accidental mishap destroys the police vehicle belonging to Munchy’s dad. Forced to come up with creative ways to earn money to pay for the damages, the best friends enlist the help of Presley’s tech-savvy younger brother, Fisher (Mitchell Berg), to create an app called “Kid-DING” to connect with people looking for help with small jobs. With Munchy’s bossy older brother Jaget (Jacques Chevelle) making sure they keep up with the payments, the three friends must do any jobs that come their way--no matter how crazy they are.
LeBlanc is an actress and singer who first came to social prominence in her family’s YouTube channel, “Bratayley.” She has since amassed over 27 million followers across her own social media platforms, and can be seen starring in Brat’s hit YouTube series Chicken Girls and A Girl Named Jo, and the YouTube Red Originals series We Are Savvy. As a singer LeBlanc’s had six songs in the Top Ten iTunes Pop charts, and two Top 50 Billboard Chart hits. She recently won “Choice Music Web Star” at the 2019 Teen Choice Awards, “Muser of the Year” at the 2018 Shorty Awards, and is currently nominated for “Favorite Female Social Star” at the 2020 Kids’ Choice Awards. In 2019, LeBlanc joined the Nickelodeon family starring in Annie vs. Hayley, a digital competition show with her younger sister Hayley, and co-hosted Camp Nick alongside Bartels.
Bartels is a singer, actress and dancer who has made a name for herself both on camera and on the stage. Having written and arranged every song she’s released, she debuted her first EP titled “What Really Matters?” last year and released her most recent single “Gameboy” earlier this month. She’s currently on tour opening for pop rock band Echosmith across the U.S., and she went out on a European tour with English singing duo Max & Harvey in 2019. She has a following of almost 12 million across her social media platforms, as well as over 1.6 billion likes on TikTok. On screen, Bartels has played a recurring role Disney Channel’s Coop & Cami Ask the World and lead in the films To The Beat! and its upcoming sequel, To The Beat! Back 2 School. She can also be seen in episodes of Nickelodeon’s Nicky, Ricky, Dicky & Dawn, Showtime’s Kidding and CBS’s Criminal Minds: Beyond Borders.
John Beck & Ron Hart (Fuller House, Liv and Maddie) serve as executive producers and showrunners. Production of Side Hustle for Nickelodeon is overseen by Shauna Phelan, Senior Vice President, Live-Action Scripted Content. Omar Camacho serves as Nickelodeon’s Executive in Charge of Production for the series.
Side Hustle underscores a key element of Nickelodeon's content strategy, to mine social platforms for the talent that kids love, and to superserve today's kids' interest in growing up to be entrepreneurs. Nick's new content slate is informed by the network's ongoing research and insights into today's generation of kids, who: are the most diverse generation ever and expect to see themselves authentically represented in media and in the world around them; want to make a positive difference in the world as they grow up; consider social media stars as their top role models, alongside their parents; and increasingly meet their much-desired need for family time by co-viewing entertainment content together.
Nickelodeon, now in its 40th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of ViacomCBS Inc. (Nasdaq: VIACA, VIAC).
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